Sfera publiczna i marketing polityczny - język reklamy politycznej jako kryterium jakości dyskursu politycznego

2018
journal article
article
dc.abstract.enA characteristic feature of democracy is the existence of space for free exchange of views. The public sphere as an area of political discourse and exchange of views is an indispensable element of the democracy functioning . In this context, the question about the quality of political discourse in the Polish public space is the key of importance. The quality of political communication is undoubtedly a key which determinates the quality of the election campaign. In the article, a comparative analysis of political advertising in 2005 and 2007 of PiS and PO parties from the perspective of the content of the message was carried out. The results of this analysis show that the campaigns conducted by these parties on the level of political discourse should be classified as negative. The contents conveyed to the public contributed to antagonizing both electorates. However, the content in the spots and in election programs were very poor.pl
dc.abstract.plA characteristic feature of democracy is the existence of space for free exchange of views. The public sphere as an area of political discourse and exchange of views is an indispensable element of the democracy functioning . In this context, the question about the quality of political discourse in the Polish public space is the key of importance. The quality of political communication is undoubtedly a key which determinates the quality of the election campaign. In the article, a comparative analysis of political advertising in 2005 and 2007 of PiS and PO parties from the perspective of the content of the message was carried out. The results of this analysis show that the campaigns conducted by these parties on the level of political discourse should be classified as negative. The contents conveyed to the public contributed to antagonizing both electorates. However, the content in the spots and in election programs were very poor.pl
dc.contributor.authorGala, Magdalenapl
dc.date.accession2020-07-16pl
dc.date.accessioned2020-07-16T06:17:28Z
dc.date.available2020-07-16T06:17:28Z
dc.date.issued2018pl
dc.description.number1 (233)pl
dc.description.physical51-65pl
dc.description.volume61pl
dc.formatapplication/pdfpl
dc.identifier.doi10.4467/22996362PZ.18.004.8714pl
dc.identifier.eissn2299-6362pl
dc.identifier.issn0555-0025pl
dc.identifier.projectOJS / OPpl
dc.identifier.urihttps://ruj.uj.edu.pl/xmlui/handle/item/173023
dc.identifier.weblinkhttp://platforma-czasopism.uj.edu.pl/index.php/Zeszyty-Prasoznawcze/article/view/140pl
dc.languagepolpl
dc.rightsUdzielam licencji. Uznanie autorstwa - Użycie niekomercyjne - Bez utworów zależnych 4.0 Międzynarodowa*
dc.rights.urihttps://creativecommons.org/licenses/by-nc-nd/4.0*
dc.subject.enpublic spherepl
dc.subject.enpolitical communicationpl
dc.subject.enelectionspl
dc.subject.enelection campaignpl
dc.subject.enpolitical advertisingpl
dc.subtypeArticlepl
dc.titleSfera publiczna i marketing polityczny - język reklamy politycznej jako kryterium jakości dyskursu politycznegopl
dc.title.journalZeszyty Prasoznawczepl
dc.title.volumePrzestrzenie sfery publicznej a mediapl
dc.typeJournalArticlepl
dspace.entity.typePublication
dc.abstract.enpl
A characteristic feature of democracy is the existence of space for free exchange of views. The public sphere as an area of political discourse and exchange of views is an indispensable element of the democracy functioning . In this context, the question about the quality of political discourse in the Polish public space is the key of importance. The quality of political communication is undoubtedly a key which determinates the quality of the election campaign. In the article, a comparative analysis of political advertising in 2005 and 2007 of PiS and PO parties from the perspective of the content of the message was carried out. The results of this analysis show that the campaigns conducted by these parties on the level of political discourse should be classified as negative. The contents conveyed to the public contributed to antagonizing both electorates. However, the content in the spots and in election programs were very poor.
dc.abstract.plpl
A characteristic feature of democracy is the existence of space for free exchange of views. The public sphere as an area of political discourse and exchange of views is an indispensable element of the democracy functioning . In this context, the question about the quality of political discourse in the Polish public space is the key of importance. The quality of political communication is undoubtedly a key which determinates the quality of the election campaign. In the article, a comparative analysis of political advertising in 2005 and 2007 of PiS and PO parties from the perspective of the content of the message was carried out. The results of this analysis show that the campaigns conducted by these parties on the level of political discourse should be classified as negative. The contents conveyed to the public contributed to antagonizing both electorates. However, the content in the spots and in election programs were very poor.
dc.contributor.authorpl
Gala, Magdalena
dc.date.accessionpl
2020-07-16
dc.date.accessioned
2020-07-16T06:17:28Z
dc.date.available
2020-07-16T06:17:28Z
dc.date.issuedpl
2018
dc.description.numberpl
1 (233)
dc.description.physicalpl
51-65
dc.description.volumepl
61
dc.formatpl
application/pdf
dc.identifier.doipl
10.4467/22996362PZ.18.004.8714
dc.identifier.eissnpl
2299-6362
dc.identifier.issnpl
0555-0025
dc.identifier.projectpl
OJS / OP
dc.identifier.uri
https://ruj.uj.edu.pl/xmlui/handle/item/173023
dc.identifier.weblinkpl
http://platforma-czasopism.uj.edu.pl/index.php/Zeszyty-Prasoznawcze/article/view/140
dc.languagepl
pol
dc.rights*
Udzielam licencji. Uznanie autorstwa - Użycie niekomercyjne - Bez utworów zależnych 4.0 Międzynarodowa
dc.rights.uri*
https://creativecommons.org/licenses/by-nc-nd/4.0
dc.subject.enpl
public sphere
dc.subject.enpl
political communication
dc.subject.enpl
elections
dc.subject.enpl
election campaign
dc.subject.enpl
political advertising
dc.subtypepl
Article
dc.titlepl
Sfera publiczna i marketing polityczny - język reklamy politycznej jako kryterium jakości dyskursu politycznego
dc.title.journalpl
Zeszyty Prasoznawcze
dc.title.volumepl
Przestrzenie sfery publicznej a media
dc.typepl
JournalArticle
dspace.entity.type
Publication
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