Belarusian journalism of the transitional period : the philosophical nature of contents and the syncretism of the genre

The development of the Belarusian journalism in the mid of 1980s is closely related with the increasingly significant changes in the social life in Belarus. Journalists which were working with the most popular newspapers and magazines have made a significant contribution to the process of social evolution, enabling and urging change in social mood. Changes in the social life of Belarus in the mid of 1980s and the gradual departure from the tradition of an earlier era of journalism, which consists, inter alia, focus and the stigma of any problems anywhere in the world while avoiding any decisive conflict in their own society, indeed the creation of the wall of silence around the difficult issues - everything is allowed to appear in the second half of the 1980s in the press, including a literary journals, journalism exposing the radically different way of current problems of society, and especially the issue of radioactive contamination rainfall as a result of nuclear power plant explosion in Chernobyl and the consequences of this drastic event, ranging from the need for a massive displacement of population areas infected by the problem of rejection, or even social ostracism to the displaced and ending with the issue of ecology of the soul of the personality. One of the reasons of difference of post-Chernobyl s journalism is, among other things, the authority of any effort to avoid a loud discussion about the use of nuclear energy and the consequences of technogenic catastrophe at Chernobyl in order to reduce tension in society. Speaking of new wave of the Belarusian journalism about ecology, it is worth noting the significant modifications to the article as a journalistic genre through the use of specific elements of literature - novels, short stories, etc. The result is a harmonious blend of publicism and literary traditions, which makes more interesting and appealing to the reader the discussion topic which is at the center of attention of a publicist, and greater opportunities to influence the viewer through its impact on the reader’s emotional sphere. The philosophical content of articles which is approaching to understanding and trying to find himself in the reality and also diversity of species range of publications on the need to put this philosophical content were allowed to appear in journalism in Belarus in last two decades of the XX century literary works, which appear the relations between the ecological environment and the state of individual identity. In other words, the publicists have introduced into circulation the socio-literary concept of human ecology. The problem of ecological unit wasn’t present in Belarusians journalism of soviet period, perhaps due to lack of greater attention to the individual as such. Therefore, the appearance of this theme is an absolute novelty for the period of post-soviet Belarusian journalism. It could be explained not so much realizing the need to find solutions in conjunction with the complications which occurred on the problem of environmental protection, as changes in social life, the overall democratization, the consequence is determined to raise public awareness, the authorities need to accelerate reforms.