Myth in modern media management and marketing

Bibliographic description

title:	Myth in modern media management and marketing
editor:	Kreft Jan , Kuczamer-Kłopotowska Sylwia, Kalinowska-Żeleźnik Anna
date of publication :	2019
place of publication : name of publisher:	Hershey : IGI Global
pages:	317
ISBN:	978-1-5225-9100-9 1-5225-9100-1
eISBN:	978-1-5225-9102-3 1-5225-9102-8
series:	Advances in Marketing, Customer Relationship Management, and E-Services Book Series, ISSN 2327-5502, eISSN 2327-5529
DOI:	10.4018/978-1-5225-9100-9
notes:	Bibliogr. s. 238-311. Indeks
language:	English
number of pulisher's sheets:	20
affiliation:	Wydział Zarządzania i Komunikacji Społecznej : Instytut Kultury
type:	book
subtype:	monography

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