The coolest car brand on earth continues to have a bumpy ride. Tesla reported in April that the company lost a whopping $702 million in the first quarter. Citing logistical difficulties that limited deliveries of the Model 3 to Europe and China, the company sold 31% fewer cars earlier this year, according to the New York Times. In what Musk called the most challenging year in Tesla’s history, analysts have been hotly debating Tesla’s moves. But few have pointed out that Tesla’s most fundamental problem is cultural - it’s running a very loose organization in a famously tight industry.