We report new BVRI photometric observations of an eclipsing, massive binary V729 Cyg taken between 2008 and 2011. We performed light curve modeling of the new data and those available in the literature using the Wilson-Devinney code. The best fit was obtained for a contact configuration, similarly to results derived previously by other investigators. However, a huge temperature difference of about 10 000K - 12 000K was derived, inconsistent with theoretical calculations. Ruling out a possibility of V729 Cyg being a semi-detached system harbouring an accretion disk, we determined physical parameters of components.