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Zarządzanie wartościami w zarządzaniu przedsiębiorstwem medialnym
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Zarządzanie wartościami w zarządzaniu przedsiębiorstwem medialnym
Bibliographic description
| title: | Zarządzanie wartościami w zarządzaniu przedsiębiorstwem medialnym |
| alternative title: |
Managing by values in management of media company |
| author: | Mirski Andrzej 
|
| journal title: | Zarządzanie Mediami |
| volume: | 1 |
| issue: | 1 |
| date of publication : | 2013 |
| pages: | 63-84 |
| ISSN: |
2353-5938 |
| eISSN: |
2354-0214 |
| URL: | |
| date accessed: |
2019-05-23 |
| notes: | Bibliogr. s. 83-84 |
| language: | Polish |
| journal language: | Polish |
| abstract in English: | Nowadays values plays important role in the modern management. The essence of management values in the company is taking care by managers about the most important values, putting them on, promoting, compliance and control. The values in the field of management of the company can be, according to the author of the article into three main groups: 1. the values in the moral sense: set standards and norms of behavior, 2. the values in terms of utility, primarily concerning the product, 3. the values in economic terms, which include the value of the product, achieved, as well as the value of the firm. There is only one, according to the author of this paper a way to permanently improve the quality and attractiveness of information (as well as the media company’s reputation), namely, that the information will become real creative and cultural goods. At the time when the information produced and distributed by the media company will have the character and quality of cultural and creative goods, acquire the nature of public goods, giving positive externalities. As such, should benefit from public support perspective, as it happens with culture and education institutions. |
| keywords in English: | values management, media company, media values in the moral sense, values in terms of utility, values in economic terms, the quality and attractiveness of information, creative and cultural goods, public support |
| affiliation: | Wydział Zarządzania i Komunikacji Społecznej |
| type: | journal article |
| subtype: | academic paper |
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Projekt „Repozytorium otwartego dostępu do dorobku naukowego i dydaktycznego UJ” współfinansowany w ramach poddziałania 2.3.1 „Cyfrowe udostępnianie zasobów nauki” Programu Operacyjnego Polska Cyfrowa z Europejskiego Funduszu Rozwoju Regionalnego i budżetu państwa na podstawie umowy o dofinansowanie nr POPC.02.03.01-00-0030/17-00
