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Are hybrid pictorial metaphors perceived more strongly than pictorial similes?
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Except where otherwise noted, this item's license is described as Udzielam licencji. Uznanie autorstwa - Użycie niekomercyjne - Bez utworów zależnych 4.0 Międzynarodowa
Are hybrid pictorial metaphors perceived more strongly than pictorial similes?
Bibliographic description
| title: | Are hybrid pictorial metaphors perceived more strongly than pictorial similes? |
| author: | Ojha Amitash, Gola Elisabetta, Indurkhya Bipin 
|
| journal title: | Metaphor and Symbol |
| volume: | 33 |
| issue: | 4 |
| date of publication : | 2018 |
| pages: | 253-266 |
| ISSN: |
1092-6488 |
| eISSN: |
1532-7868 |
| DOI: | |
| notes: | Bibliogr. s. 265-266 |
| language: | English |
| journal language: | English |
| abstract in English: | The present study examines the relationship between pictorial similes and hybrid pictorial metaphors. The results suggest that hybrid pictorial metaphors are perceived more strongly than pictorial similes when they are presented on their own and in corrective convention but not when they are verbalized. We argue that hybrid pictorial metaphors have transformational effects as the fusion of two concepts allow the reader to see one thing in terms of another. Juxtaposition in a pictorial simile merely suggests a search for similarity, which is not explicit. Results also showed that verbalized metaphor (X is Y) or the simile (X is like Y) forms are often used to convey a similar meaning and strength for pictorial simile and pictorial metaphor. However, in corrective scenarios participants are forced to reassess visual features: in this situation, pictorial metaphors are considered more strongly than pictorial similes even when they are verbalized. |
| keywords in English: | hybrid pictorial metaphors, pictorial similes |
| number of pulisher's sheets: | 1,2 |
| affiliation: | Wydział Filozoficzny : Instytut Filozofii |
| type: | journal article |
| subtype: | academic paper |
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Except where otherwise noted, this item's license is described as Udzielam licencji. Uznanie autorstwa - Użycie niekomercyjne - Bez utworów zależnych 4.0 Międzynarodowa
Projekt „Repozytorium otwartego dostępu do dorobku naukowego i dydaktycznego UJ” współfinansowany w ramach poddziałania 2.3.1 „Cyfrowe udostępnianie zasobów nauki” Programu Operacyjnego Polska Cyfrowa z Europejskiego Funduszu Rozwoju Regionalnego i budżetu państwa na podstawie umowy o dofinansowanie nr POPC.02.03.01-00-0030/17-00
