Bibliogr. s. 203. S. 204-209 zawierają ilustracje.

The aim of this article is to determine the basic genre conventions of electronic magazines, i.e. e-zines. The analysis illustrates the main characteristic features of e-zines, involving their function, format, content and functionality. The results of the analysis show that e-zines represent a group of heterogeneous forms, exploiting the conventions of other electronic genres, and thus creating hybrid constructions. The article presents a preliminary categorization of electronic magazines, carried out on the basis of the differences in content and in formatting techniques of these websites. The study illustrates as well the most recent trends in the form and content of electronic magazines.