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Polski wymiar peopolizacji : casus dwutygodnika "Viva!"

2017
journal article
article
10.4467/22996362PZ.17.037.7334
Journal
Zeszyty Prasoznawcze
14
Alternative title

Polish variant of peopolization : the case of biweekly magazine "Viva!"

Author
Żyrek-Horodyska Edyta
Volume
60
Number
3 (231)
Pages
612-632
ISSN
0555-0025
eISSN
2299-6362
Keywords in Polish

peopolizacja polityki

magazyny typu people

inforozrywka

prasa dla kobiet

Viva!

Keywords in English

peopolization of politics

"people" magazines

infotainment

women's press

Viva!

URL
http://www.ejournals.eu/Zeszyty-Prasoznawcze/2017/3-231/art/11145/
Access date
2018-03-12
Language
Polish
Journal language
Polish
Abstract in English

The main aim of this article is to analyze the process of peopolization of politics in relation to journalistic texts published in 2010 in the magazine Viva! In my research I would like to focus on the theoretical context of this process as well as on analyzing its Polish characteristics. The research is intended to show that in the Polish press of the "people" segment the images of politicians are created in a similar way to the images of celebrities. This fact is not only a strategy to gain the attention of the reader, but also an important tool of political marketing.

Affiliation
Wydział Zarządzania i Komunikacji Społecznej : Instytut Dziennikarstwa, Mediów i Komunikacji Społecznej
dc.abstract.enThe main aim of this article is to analyze the process of peopolization of politics in relation to journalistic texts published in 2010 in the magazine Viva! In my research I would like to focus on the theoretical context of this process as well as on analyzing its Polish characteristics. The research is intended to show that in the Polish press of the "people" segment the images of politicians are created in a similar way to the images of celebrities. This fact is not only a strategy to gain the attention of the reader, but also an important tool of political marketing.pl
dc.affiliationWydział Zarządzania i Komunikacji Społecznej : Instytut Dziennikarstwa, Mediów i Komunikacji Społecznejpl
dc.contributor.authorŻyrek-Horodyska, Edyta - 106602 pl
dc.date.accession2018-03-12pl
dc.date.accessioned2018-03-13T13:35:27Z
dc.date.available2018-03-13T13:35:27Z
dc.date.issued2017pl
dc.date.openaccess0
dc.description.accesstimew momencie opublikowania
dc.description.number3 (231)pl
dc.description.physical612-632pl
dc.description.publication1,3pl
dc.description.versionostateczna wersja wydawcy
dc.description.volume60pl
dc.identifier.doi10.4467/22996362PZ.17.037.7334pl
dc.identifier.eissn2299-6362pl
dc.identifier.issn0555-0025pl
dc.identifier.projectROD UJ / Ppl
dc.identifier.urihttps://ruj.uj.edu.pl/xmlui/handle/item/51826
dc.identifier.weblinkhttp://www.ejournals.eu/Zeszyty-Prasoznawcze/2017/3-231/art/11145/pl
dc.languagepolpl
dc.language.containerpolpl
dc.rightsUdzielam licencji. Uznanie autorstwa - Bez utworów zależnych 4.0 Międzynarodowa*
dc.rights.licenceCC-BY-ND
dc.rights.urihttp://creativecommons.org/licenses/by-nd/4.0/legalcode.pl*
dc.share.typeotwarte czasopismo
dc.subject.enpeopolization of politicspl
dc.subject.en"people" magazinespl
dc.subject.eninfotainmentpl
dc.subject.enwomen's presspl
dc.subject.enViva!pl
dc.subject.plpeopolizacja politykipl
dc.subject.plmagazyny typu peoplepl
dc.subject.plinforozrywkapl
dc.subject.plprasa dla kobietpl
dc.subject.plViva!pl
dc.subtypeArticlepl
dc.titlePolski wymiar peopolizacji : casus dwutygodnika "Viva!"pl
dc.title.alternativePolish variant of peopolization : the case of biweekly magazine "Viva!"pl
dc.title.journalZeszyty Prasoznawczepl
dc.typeJournalArticlepl
dspace.entity.typePublication
dc.abstract.enpl
The main aim of this article is to analyze the process of peopolization of politics in relation to journalistic texts published in 2010 in the magazine Viva! In my research I would like to focus on the theoretical context of this process as well as on analyzing its Polish characteristics. The research is intended to show that in the Polish press of the "people" segment the images of politicians are created in a similar way to the images of celebrities. This fact is not only a strategy to gain the attention of the reader, but also an important tool of political marketing.
dc.affiliationpl
Wydział Zarządzania i Komunikacji Społecznej : Instytut Dziennikarstwa, Mediów i Komunikacji Społecznej
dc.contributor.authorpl
Żyrek-Horodyska, Edyta - 106602
dc.date.accessionpl
2018-03-12
dc.date.accessioned
2018-03-13T13:35:27Z
dc.date.available
2018-03-13T13:35:27Z
dc.date.issuedpl
2017
dc.date.openaccess
0
dc.description.accesstime
w momencie opublikowania
dc.description.numberpl
3 (231)
dc.description.physicalpl
612-632
dc.description.publicationpl
1,3
dc.description.version
ostateczna wersja wydawcy
dc.description.volumepl
60
dc.identifier.doipl
10.4467/22996362PZ.17.037.7334
dc.identifier.eissnpl
2299-6362
dc.identifier.issnpl
0555-0025
dc.identifier.projectpl
ROD UJ / P
dc.identifier.uri
https://ruj.uj.edu.pl/xmlui/handle/item/51826
dc.identifier.weblinkpl
http://www.ejournals.eu/Zeszyty-Prasoznawcze/2017/3-231/art/11145/
dc.languagepl
pol
dc.language.containerpl
pol
dc.rights*
Udzielam licencji. Uznanie autorstwa - Bez utworów zależnych 4.0 Międzynarodowa
dc.rights.licence
CC-BY-ND
dc.rights.uri*
http://creativecommons.org/licenses/by-nd/4.0/legalcode.pl
dc.share.type
otwarte czasopismo
dc.subject.enpl
peopolization of politics
dc.subject.enpl
"people" magazines
dc.subject.enpl
infotainment
dc.subject.enpl
women's press
dc.subject.enpl
Viva!
dc.subject.plpl
peopolizacja polityki
dc.subject.plpl
magazyny typu people
dc.subject.plpl
inforozrywka
dc.subject.plpl
prasa dla kobiet
dc.subject.plpl
Viva!
dc.subtypepl
Article
dc.titlepl
Polski wymiar peopolizacji : casus dwutygodnika "Viva!"
dc.title.alternativepl
Polish variant of peopolization : the case of biweekly magazine "Viva!"
dc.title.journalpl
Zeszyty Prasoznawcze
dc.typepl
JournalArticle
dspace.entity.type
Publication
Affiliations
Wydział Zarządzania i Komunikacji Społecznej
Żyrek-Horodyska, Edyta

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Except as otherwise noted, this item is licensed under : Udzielam licencji. Uznanie autorstwa - Bez utworów zależnych 4.0 Międzynarodowa

Collections
Research publications
2017, Tom 60, Nr 3 (231)
ROD UJ
Social sciences