Reversing implicit gender stereotype activation as a function of exposure to traditional gender roles

doi:10.1027/1864-9335/a000140

Reversing implicit gender stereotype activation as ...

Bibliographic description

punktacja MNiSW [2013 A]: 25

title:	Reversing implicit gender stereotype activation as a function of exposure to traditional gender roles
author:	de Lemus Soledad, Spears Russell, Bukowski Marcin , Moya Miguel, Lupiáñez Juan
Journal title:	Social Psychology
Title of volume:	Special issue: The Big Two in social judgment and behavior
volume:	44
issue:	2
date of publication:	2013
pages:	109-116
ISSN:	1864-9335
eISSN:	2151-2590
DOI:	10.1027/1864-9335/a000140
language:	English
Journal language:	English
abstract in english:	We examined the influence of exposure to traditional gender roles on the activation of gender stereotypes in Spanish women. An associative procedure was used to expose participants to stereotypical vs. counterstereotypical gender roles, and a word categorization task with stereotypically feminine communal/warmth and stereotypically masculine agentic/competence trait words measured participants’ automatic responses. Results show that women exposed to traditional roles reverse the activation of gender stereotypes. That is, they activated competence/agency faster for female primes and warmth/communion faster for male primes in a subsequent task. The implicit stereotype reversal was predicted by participants’ endorsement of positive attitudes toward affirmative action policies. The results are discussed in terms of the motivational influence of perceived discrimination in intergroup relations.
keywords in english:	gender stereotypes, agency/competence vs. communion/warmth, gender roles, implicit measures
affiliation:	Wydział Filozoficzny : Instytut Psychologii
type:	journal article
subtype:	academic paper