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Identyfikacja pól wartości produktu kultury
Identification of culture product value fields
produkt kultury
jakościowe badania marketigowe
symboliczne znaczenie produktu
konsument produktu kultury
wyobrażenie produktu
wyobraźnia w zarządzaniu
pola wartości produktu
zarządzanie produktem kultury
product imaginery
fields of the product value imagination
cultural product
management of cultural product
symbolic product meaning
qualitative marketing research
product consumer
When we analyse some products, we could take into consideration not only their physical side. What is more, we could reach their incorporeal level, in other words the subjective value that is born in the consciousness and unconsciousness of customers. In this article, we take into account the cultural products and indicate what symbolic values are responsible for the fact that these products are appreciated by customers. To do this, we create and use an analytical tool: fields of the product value. Moreover, the tool could be also useful when it comes to conducting marketing research, both by researchers and manufacturers, who are trying to understand hidden mechanisms, which are responsible for choices not only of cultural market participants, but also other markets.
dc.abstract.en | When we analyse some products, we could take into consideration not only their physical side. What is more, we could reach their incorporeal level, in other words the subjective value that is born in the consciousness and unconsciousness of customers. In this article, we take into account the cultural products and indicate what symbolic values are responsible for the fact that these products are appreciated by customers. To do this, we create and use an analytical tool: fields of the product value. Moreover, the tool could be also useful when it comes to conducting marketing research, both by researchers and manufacturers, who are trying to understand hidden mechanisms, which are responsible for choices not only of cultural market participants, but also other markets. | pl |
dc.affiliation | Wydział Zarządzania i Komunikacji Społecznej : Instytut Kultury | pl |
dc.contributor.author | Laberschek, Marcin - 138069 | pl |
dc.date.accession | 2018-02-27 | pl |
dc.date.accessioned | 2018-02-27T13:58:53Z | |
dc.date.available | 2018-02-27T13:58:53Z | |
dc.date.issued | 2017 | pl |
dc.date.openaccess | 6 | |
dc.description.accesstime | po opublikowaniu | |
dc.description.number | 3 | pl |
dc.description.physical | 283-305 | pl |
dc.description.publication | 1,4 | pl |
dc.description.version | ostateczna wersja wydawcy | |
dc.description.volume | 18 | pl |
dc.identifier.eissn | 2084-3976 | pl |
dc.identifier.issn | 1896-8201 | pl |
dc.identifier.project | ROD UJ / P | pl |
dc.identifier.uri | https://ruj.uj.edu.pl/xmlui/handle/item/50815 | |
dc.identifier.weblink | http://www.ejournals.eu/Zarzadzanie-w-Kulturze/Tom-18-2017/18-3-2017/art/10429/ | pl |
dc.language | pol | pl |
dc.language.container | pol | pl |
dc.rights | Udzielam licencji. Uznanie autorstwa - Użycie niekomercyjne - Na tych samych warunkach 4.0 Międzynarodowa | * |
dc.rights.licence | CC-BY-NC-SA | |
dc.rights.uri | http://creativecommons.org/licenses/by-nc-sa/4.0/legalcode.pl | * |
dc.share.type | otwarte czasopismo | |
dc.subject.en | product imaginery | pl |
dc.subject.en | fields of the product value imagination | pl |
dc.subject.en | cultural product | pl |
dc.subject.en | management of cultural product | pl |
dc.subject.en | symbolic product meaning | pl |
dc.subject.en | qualitative marketing research | pl |
dc.subject.en | product consumer | pl |
dc.subject.pl | produkt kultury | pl |
dc.subject.pl | jakościowe badania marketigowe | pl |
dc.subject.pl | symboliczne znaczenie produktu | pl |
dc.subject.pl | konsument produktu kultury | pl |
dc.subject.pl | wyobrażenie produktu | pl |
dc.subject.pl | wyobraźnia w zarządzaniu | pl |
dc.subject.pl | pola wartości produktu | pl |
dc.subject.pl | zarządzanie produktem kultury | pl |
dc.subtype | Article | pl |
dc.title | Identyfikacja pól wartości produktu kultury | pl |
dc.title.alternative | Identification of culture product value fields | pl |
dc.title.journal | Zarządzanie w Kulturze | pl |
dc.type | JournalArticle | pl |
dspace.entity.type | Publication |
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