Identyfikacja pól wartości produktu kultury

2017
journal article
article
dc.abstract.enWhen we analyse some products, we could take into consideration not only their physical side. What is more, we could reach their incorporeal level, in other words the subjective value that is born in the consciousness and unconsciousness of customers. In this article, we take into account the cultural products and indicate what symbolic values are responsible for the fact that these products are appreciated by customers. To do this, we create and use an analytical tool: fields of the product value. Moreover, the tool could be also useful when it comes to conducting marketing research, both by researchers and manufacturers, who are trying to understand hidden mechanisms, which are responsible for choices not only of cultural market participants, but also other markets.pl
dc.affiliationWydział Zarządzania i Komunikacji Społecznej : Instytut Kulturypl
dc.contributor.authorLaberschek, Marcin - 138069 pl
dc.date.accession2018-02-27pl
dc.date.accessioned2018-02-27T13:58:53Z
dc.date.available2018-02-27T13:58:53Z
dc.date.issued2017pl
dc.date.openaccess6
dc.description.accesstimepo opublikowaniu
dc.description.number3pl
dc.description.physical283-305pl
dc.description.publication1,4pl
dc.description.versionostateczna wersja wydawcy
dc.description.volume18pl
dc.identifier.eissn2084-3976pl
dc.identifier.issn1896-8201pl
dc.identifier.projectROD UJ / Ppl
dc.identifier.urihttps://ruj.uj.edu.pl/xmlui/handle/item/50815
dc.identifier.weblinkhttp://www.ejournals.eu/Zarzadzanie-w-Kulturze/Tom-18-2017/18-3-2017/art/10429/pl
dc.languagepolpl
dc.language.containerpolpl
dc.rightsUdzielam licencji. Uznanie autorstwa - Użycie niekomercyjne - Na tych samych warunkach 4.0 Międzynarodowa*
dc.rights.licenceCC-BY-NC-SA
dc.rights.urihttp://creativecommons.org/licenses/by-nc-sa/4.0/legalcode.pl*
dc.share.typeotwarte czasopismo
dc.subject.enproduct imaginerypl
dc.subject.enfields of the product value imaginationpl
dc.subject.encultural productpl
dc.subject.enmanagement of cultural productpl
dc.subject.ensymbolic product meaningpl
dc.subject.enqualitative marketing researchpl
dc.subject.enproduct consumerpl
dc.subject.plprodukt kulturypl
dc.subject.pljakościowe badania marketigowepl
dc.subject.plsymboliczne znaczenie produktupl
dc.subject.plkonsument produktu kulturypl
dc.subject.plwyobrażenie produktupl
dc.subject.plwyobraźnia w zarządzaniupl
dc.subject.plpola wartości produktupl
dc.subject.plzarządzanie produktem kulturypl
dc.subtypeArticlepl
dc.titleIdentyfikacja pól wartości produktu kulturypl
dc.title.alternativeIdentification of culture product value fieldspl
dc.title.journalZarządzanie w Kulturzepl
dc.typeJournalArticlepl
dspace.entity.typePublication
dc.abstract.enpl
When we analyse some products, we could take into consideration not only their physical side. What is more, we could reach their incorporeal level, in other words the subjective value that is born in the consciousness and unconsciousness of customers. In this article, we take into account the cultural products and indicate what symbolic values are responsible for the fact that these products are appreciated by customers. To do this, we create and use an analytical tool: fields of the product value. Moreover, the tool could be also useful when it comes to conducting marketing research, both by researchers and manufacturers, who are trying to understand hidden mechanisms, which are responsible for choices not only of cultural market participants, but also other markets.
dc.affiliationpl
Wydział Zarządzania i Komunikacji Społecznej : Instytut Kultury
dc.contributor.authorpl
Laberschek, Marcin - 138069
dc.date.accessionpl
2018-02-27
dc.date.accessioned
2018-02-27T13:58:53Z
dc.date.available
2018-02-27T13:58:53Z
dc.date.issuedpl
2017
dc.date.openaccess
6
dc.description.accesstime
po opublikowaniu
dc.description.numberpl
3
dc.description.physicalpl
283-305
dc.description.publicationpl
1,4
dc.description.version
ostateczna wersja wydawcy
dc.description.volumepl
18
dc.identifier.eissnpl
2084-3976
dc.identifier.issnpl
1896-8201
dc.identifier.projectpl
ROD UJ / P
dc.identifier.uri
https://ruj.uj.edu.pl/xmlui/handle/item/50815
dc.identifier.weblinkpl
http://www.ejournals.eu/Zarzadzanie-w-Kulturze/Tom-18-2017/18-3-2017/art/10429/
dc.languagepl
pol
dc.language.containerpl
pol
dc.rights*
Udzielam licencji. Uznanie autorstwa - Użycie niekomercyjne - Na tych samych warunkach 4.0 Międzynarodowa
dc.rights.licence
CC-BY-NC-SA
dc.rights.uri*
http://creativecommons.org/licenses/by-nc-sa/4.0/legalcode.pl
dc.share.type
otwarte czasopismo
dc.subject.enpl
product imaginery
dc.subject.enpl
fields of the product value imagination
dc.subject.enpl
cultural product
dc.subject.enpl
management of cultural product
dc.subject.enpl
symbolic product meaning
dc.subject.enpl
qualitative marketing research
dc.subject.enpl
product consumer
dc.subject.plpl
produkt kultury
dc.subject.plpl
jakościowe badania marketigowe
dc.subject.plpl
symboliczne znaczenie produktu
dc.subject.plpl
konsument produktu kultury
dc.subject.plpl
wyobrażenie produktu
dc.subject.plpl
wyobraźnia w zarządzaniu
dc.subject.plpl
pola wartości produktu
dc.subject.plpl
zarządzanie produktem kultury
dc.subtypepl
Article
dc.titlepl
Identyfikacja pól wartości produktu kultury
dc.title.alternativepl
Identification of culture product value fields
dc.title.journalpl
Zarządzanie w Kulturze
dc.typepl
JournalArticle
dspace.entity.type
Publication
Affiliations

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