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Social media as a source of customer knowledge : potential and limitations

2017
book section
article
Author
Kopera Sebastian
Editor
Nalepka Adam

Ujwary-Gil Anna
Book title / Journal title
Business and non-profit organizations facing increased competition and growing customers' demands
publisher
Nowy Targ : Fundacja Upowszechniająca Wiedzę i Naukę "Cognitione"Nowy Sącz : Wyższa Szkoła Biznesu - National-Louis University
Volume title
Proceedings of the 16th conference : Tomaszowice, Poland, 19-20 June 2017
Volume
16
Pages
207-217
ISBN
978-83-949144-0-0
eISBN
978-83-949144-1-7
Series
Business and non-profit organizations facing increased competition and growing customers' demands
Serie's ISSN
2543-540X
Serie's eISSN
2543-5388
Number of serie
16
Keywords in English

knowledge acquisition

tourism industry

social media

customer knowledge

URL
http://konferencja.jemi.edu.pl/files/monografia_vol16.pdf
Date accessed
2018-02-08
Language
English
Book language / Journal language
English
Abstract in English

Social media is gaining popularity as a rich and important source of knowledge about customers and markets. However, tourism organizations utilize its potential only to a limited degree. The goals of the presented text are: to explain this potential and to analyze barriers to the acquisition of customer knowledge by tourism organizations. A literature review will be applied along with the analysis of empirical data from one tourism institution and six business companies, to achieve those goals.

Affiliation
Wydział Zarządzania i Komunikacji Społecznej : Instytut Przedsiębiorczości
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1
dc.abstract.enSocial media is gaining popularity as a rich and important source of knowledge about customers and markets. However, tourism organizations utilize its potential only to a limited degree. The goals of the presented text are: to explain this potential and to analyze barriers to the acquisition of customer knowledge by tourism organizations. A literature review will be applied along with the analysis of empirical data from one tourism institution and six business companies, to achieve those goals.pl
dc.affiliationWydział Zarządzania i Komunikacji Społecznej : Instytut Przedsiębiorczościpl
dc.contributor.authorKopera, Sebastian - 173368 pl
dc.contributor.editorNalepka, Adampl
dc.contributor.editorUjwary-Gil, Annapl
dc.date.accession2018-02-08pl
dc.date.accessioned2018-02-20T10:30:42Z
dc.date.available2018-02-20T10:30:42Z
dc.date.issued2017pl
dc.date.openaccess6
dc.description.accesstimepo opublikowaniu
dc.description.physical207-217pl
dc.description.publication0,7pl
dc.description.seriesBusiness and non-profit organizations facing increased competition and growing customers' demands
dc.description.seriesnumber16
dc.description.versionostateczna wersja wydawcy
dc.description.volume16pl
dc.identifier.bookweblinkhttp://konferencja.jemi.edu.pl/files/monografia_vol16.pdfpl
dc.identifier.eisbn978-83-949144-1-7pl
dc.identifier.isbn978-83-949144-0-0pl
dc.identifier.serieseissn2543-5388
dc.identifier.seriesissn2543-540X
dc.identifier.urihttps://ruj.uj.edu.pl/xmlui/handle/item/50512
dc.identifier.weblinkhttp://konferencja.jemi.edu.pl/files/monografia_vol16.pdfpl
dc.languageengpl
dc.language.containerengpl
dc.pubinfoNowy Targ : Fundacja Upowszechniająca Wiedzę i Naukę "Cognitione"pl
dc.pubinfoNowy Sącz : Wyższa Szkoła Biznesu - National-Louis Universitypl
dc.publisher.ministerialFundacja Upowszechniająca Wiedzę i Naukę "Cognitione"pl
dc.rightsDodaję tylko opis bibliograficzny*
dc.rights.licenceCC-BY
dc.rights.uri*
dc.share.typeinne
dc.sourceinfoliczba autorów 62; liczba stron 608; liczba arkuszy wydawniczych 40,5;pl
dc.subject.enknowledge acquisitionpl
dc.subject.entourism industrypl
dc.subject.ensocial mediapl
dc.subject.encustomer knowledgepl
dc.subtypeArticlepl
dc.titleSocial media as a source of customer knowledge : potential and limitationspl
dc.title.containerBusiness and non-profit organizations facing increased competition and growing customers' demandspl
dc.title.volumeProceedings of the 16th conference : Tomaszowice, Poland, 19-20 June 2017pl
dc.typeBookSectionpl
dspace.entity.typePublication
dc.abstract.enpl
Social media is gaining popularity as a rich and important source of knowledge about customers and markets. However, tourism organizations utilize its potential only to a limited degree. The goals of the presented text are: to explain this potential and to analyze barriers to the acquisition of customer knowledge by tourism organizations. A literature review will be applied along with the analysis of empirical data from one tourism institution and six business companies, to achieve those goals.
dc.affiliationpl
Wydział Zarządzania i Komunikacji Społecznej : Instytut Przedsiębiorczości
dc.contributor.authorpl
Kopera, Sebastian - 173368
dc.contributor.editorpl
Nalepka, Adam
dc.contributor.editorpl
Ujwary-Gil, Anna
dc.date.accessionpl
2018-02-08
dc.date.accessioned
2018-02-20T10:30:42Z
dc.date.available
2018-02-20T10:30:42Z
dc.date.issuedpl
2017
dc.date.openaccess
6
dc.description.accesstime
po opublikowaniu
dc.description.physicalpl
207-217
dc.description.publicationpl
0,7
dc.description.series
Business and non-profit organizations facing increased competition and growing customers' demands
dc.description.seriesnumber
16
dc.description.version
ostateczna wersja wydawcy
dc.description.volumepl
16
dc.identifier.bookweblinkpl
http://konferencja.jemi.edu.pl/files/monografia_vol16.pdf
dc.identifier.eisbnpl
978-83-949144-1-7
dc.identifier.isbnpl
978-83-949144-0-0
dc.identifier.serieseissn
2543-5388
dc.identifier.seriesissn
2543-540X
dc.identifier.uri
https://ruj.uj.edu.pl/xmlui/handle/item/50512
dc.identifier.weblinkpl
http://konferencja.jemi.edu.pl/files/monografia_vol16.pdf
dc.languagepl
eng
dc.language.containerpl
eng
dc.pubinfopl
Nowy Targ : Fundacja Upowszechniająca Wiedzę i Naukę "Cognitione"
dc.pubinfopl
Nowy Sącz : Wyższa Szkoła Biznesu - National-Louis University
dc.publisher.ministerialpl
Fundacja Upowszechniająca Wiedzę i Naukę "Cognitione"
dc.rights*
Dodaję tylko opis bibliograficzny
dc.rights.licence
CC-BY
dc.rights.uri*
dc.share.type
inne
dc.sourceinfopl
liczba autorów 62; liczba stron 608; liczba arkuszy wydawniczych 40,5;
dc.subject.enpl
knowledge acquisition
dc.subject.enpl
tourism industry
dc.subject.enpl
social media
dc.subject.enpl
customer knowledge
dc.subtypepl
Article
dc.titlepl
Social media as a source of customer knowledge : potential and limitations
dc.title.containerpl
Business and non-profit organizations facing increased competition and growing customers' demands
dc.title.volumepl
Proceedings of the 16th conference : Tomaszowice, Poland, 19-20 June 2017
dc.typepl
BookSection
dspace.entity.type
Publication
Affiliations
Wydział Zarządzania i Komunikacji Społecznej
Kopera, Sebastian
No affiliation
Nalepka, Adam
Ujwary-Gil, Anna

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