The why and how of creating a mission statement of a culture institution on the example of a museum : the case of a museum

Bibliogr. s. 8

The article presents a concise overview of arguments for and ways of formulating the mission statement of a culture institution on the example of a museum. The issue is described on the basis of existing literature. The article provides an explanation of the notion of the mission statement, a justification for its creation and a description of its form. There is also a description of the mission statement preparation process, including a short analysis of the Ashridge Model. The author suggests that a well-formed mission statement which is implemented in specific actions contributes to the effective management of an organization. The advice which the article offers can be used by culture managers in the process of creating mission statements for museums or other non-profit institutions and organizations operating in the cultural sector.