E-consumer behaviour as the basis for promotional activities on the Internet

Bibliographic description

title:	E-consumer behaviour as the basis for promotional activities on the Internet
author:	Budzanowska-Drzewiecka Małgorzata
editor:	Sołek Celina
book title:	Management dilemmas in the information technology era
date of publication :	2012
place of publication : name of publisher:	Warszawa : Wojskowa Akademia Techniczna
pages:	177-186
ISBN:	978-83-62954-57-5
language:	English
book language:	English
affiliation:	Wydział Zarządzania i Komunikacji Społecznej : Instytut Ekonomii i Zarządzania
type:	chapter
subtype:	academic paper

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