Bibliogr. s. 390

The article tries to describe two key points of the Internet’s history in the context of the notion of environment: the emergence of the World Wide Web and the dotcom bubble. The first was the effect of Tim Berners-Lee’s invention but also the source of rapid growth in the commercial sector on the Internet, which can be proved by the number of enterprises registered in the web. The change also expressed itself as a massive, ubiquitous participation of people, which has been constituted by the numerous communities of retail clients. The second key point was the Nasdaq stock market crash, when many companies from the ICT sector lost their assets or even failed. It was also the beginning of a new phase of the Internet and a fundamental change in its functioning. User changed its character to the participant and co-worker – an active element. The effects of this change can be observed as a fundamental change of nature of most web processes. Thanks to this analysis one can see the convergent and complicated nature of the Internet, based mostly on two forces coming first from the technology and then inevitably from the economy.