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Współczesne organizacje a zaspokajanie potrzeb klientów


Współczesne organizacje a zaspokajanie potrzeb klientów

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dc.contributor.author Bugdol, Marek [SAP11017858] pl
dc.date.accessioned 2014-09-27T19:51:22Z
dc.date.available 2014-09-27T19:51:22Z
dc.date.created 2012 pl
dc.date.issued 2012 pl
dc.identifier.issn 0137-8651 pl
dc.identifier.uri http://ruj.uj.edu.pl/xmlui/handle/item/1530
dc.language pol pl
dc.title Współczesne organizacje a zaspokajanie potrzeb klientów pl
dc.title.alternative How do contemporary organizations cope with meetins their customers' requirements! pl
dc.type JournalArticle pl
dc.description.physical 21-23 pl
dc.abstract.en The existing definitions of quality as well as the commonly known quality management rules frequently refer to the notion of customers' requirements and expectations. A quality product is a product which -neets customers' requirements best of all. It turns out, however, that organizations fulfill not only the already existing requirements. In order to boost sales some of them create new requirements or even impose them (not always in an ethical manner). This paper aims at identifying various quality strategies used by contemporary organizations. The author presents various strategies of developing requirements and imposing them on customers, as well as strategies based on mutual Learning processes. pl
dc.description.volume 44 pl
dc.description.number 10 pl
dc.title.journal Problemy Jakości pl
dc.language.container pol pl
dc.affiliation Wydział Zarządzania i Komunikacji Społecznej : Instytut Ekonomii i Zarządzania pl
dc.subtype Article pl
.pointsMNiSW [2012 B]: 3

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