Współczesne organizacje a zaspokajanie potrzeb klientów

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dc.contributor.author	Bugdol, Marek [SAP11017858]	pl
dc.date.accessioned	2014-09-27T19:51:22Z
dc.date.available	2014-09-27T19:51:22Z
dc.date.created	2012	pl
dc.date.issued	2012	pl
dc.identifier.issn	0137-8651	pl
dc.identifier.uri	http://ruj.uj.edu.pl/xmlui/handle/item/1530
dc.language	pol	pl
dc.title	Współczesne organizacje a zaspokajanie potrzeb klientów	pl
dc.title.alternative	How do contemporary organizations cope with meetins their customers' requirements!	pl
dc.type	JournalArticle	pl
dc.description.physical	21-23	pl
dc.abstract.en	The existing definitions of quality as well as the commonly known quality management rules frequently refer to the notion of customers' requirements and expectations. A quality product is a product which -neets customers' requirements best of all. It turns out, however, that organizations fulfill not only the already existing requirements. In order to boost sales some of them create new requirements or even impose them (not always in an ethical manner). This paper aims at identifying various quality strategies used by contemporary organizations. The author presents various strategies of developing requirements and imposing them on customers, as well as strategies based on mutual Learning processes.	pl
dc.description.volume	44	pl
dc.description.number	10	pl
dc.title.journal	Problemy Jakości	pl
dc.language.container	pol	pl
dc.affiliation	Wydział Zarządzania i Komunikacji Społecznej : Instytut Ekonomii i Zarządzania	pl
dc.subtype	Article	pl
.pointsMNiSW	[2012 B]: 3

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