Enhancing audiovisual media experience with AI : insights from a pilot study on emotionally attuned subtitles for the d/Deaf and hard of hearing audiences

2026
journal article
article
dc.abstract.enThis article reports on a pilot study examining the role of emotionally expressive subtitles in improving the accessibility and inclusivity of audiovisual (AV) content for d/Deaf and Hard of Hearing audiences. Standard subtitling practices, although widely used, prioritize linguistic accuracy at the expense of conveying affective information crucial for narrative understanding. The study described here investigates alternative subtitling strategies that integrate visual design elements – such as dynamic typography, color, and motion - to reflect the emotional atmosphere of AV material. Drawing on multimodal theory and concepts from embodied cognition, the research explores how such subtitles may enrich a viewer’s experience by enhancing both comprehension and emotional engagement, particularly among audiences who rely on visual rather than auditory cues. Data were collected using an eye tracker and post-viewing questionnaires, which assessed participants’ perceptions of accessibility, narrative clarity, and affective resonance. While analysis of biometric measures remains ongoing, preliminary findings indicate that visually enriched subtitles may offer added value beyond conventional captioning methods. The study adds to growing interdisciplinary discourse on media accessibility, suggesting that emotionally attuned subtitling holds promise as a multimodal enhancement to traditional approaches, with implications for both practice and further research.
dc.affiliationWydział Filologiczny : Instytut Językoznawstwa, Przekładoznawstwa i Hungarystyki
dc.affiliationSzkoła Doktorska Nauk Humanistycznych
dc.contributor.authorKata, Grzegorz
dc.contributor.authorKoziol, Michał - 440364
dc.contributor.authorZabrocka-Śliwka, Monika - 103753
dc.contributor.authorPoleszak, Wiesław
dc.date.accession2026-02-17
dc.date.accessioned2026-02-19T13:02:54Z
dc.date.available2026-02-19T13:02:54Z
dc.date.createdat2026-02-16T13:03:21Zen
dc.date.issued2026
dc.date.openaccess0
dc.description.accesstimew momencie opublikowania
dc.description.additionalOnline First 2026-02-16
dc.description.physical1-19
dc.description.versionostateczna wersja wydawcy
dc.identifier.doi10.1080/0907676X.2026.2618067
dc.identifier.eissn1747-6623
dc.identifier.issn0907-676X
dc.identifier.urihttps://ruj.uj.edu.pl/handle/item/571032
dc.identifier.weblinkhttps://www.tandfonline.com/doi/full/10.1080/0907676X.2026.2618067
dc.languageeng
dc.language.containereng
dc.rightsDodaję tylko opis bibliograficzny
dc.rights.licenceInna otwarta licencja
dc.share.typeotwarte czasopismo
dc.source.integratorfalse
dc.subject.encreative / emotionally
dc.subject.enmedia accessibility
dc.subject.enmultimodal engagement
dc.subject.enD/Deaf and Hard of Hearing (d/DHoH) audiences
dc.subject.enaffective computing
dc.subject.envisual attention
dc.subtypeArticle
dc.titleEnhancing audiovisual media experience with AI : insights from a pilot study on emotionally attuned subtitles for the d/Deaf and hard of hearing audiences
dc.title.journalPerspectives: Studies in Translatology
dc.typeJournalArticle
dspace.entity.typePublicationen
dc.abstract.en
This article reports on a pilot study examining the role of emotionally expressive subtitles in improving the accessibility and inclusivity of audiovisual (AV) content for d/Deaf and Hard of Hearing audiences. Standard subtitling practices, although widely used, prioritize linguistic accuracy at the expense of conveying affective information crucial for narrative understanding. The study described here investigates alternative subtitling strategies that integrate visual design elements – such as dynamic typography, color, and motion - to reflect the emotional atmosphere of AV material. Drawing on multimodal theory and concepts from embodied cognition, the research explores how such subtitles may enrich a viewer’s experience by enhancing both comprehension and emotional engagement, particularly among audiences who rely on visual rather than auditory cues. Data were collected using an eye tracker and post-viewing questionnaires, which assessed participants’ perceptions of accessibility, narrative clarity, and affective resonance. While analysis of biometric measures remains ongoing, preliminary findings indicate that visually enriched subtitles may offer added value beyond conventional captioning methods. The study adds to growing interdisciplinary discourse on media accessibility, suggesting that emotionally attuned subtitling holds promise as a multimodal enhancement to traditional approaches, with implications for both practice and further research.
dc.affiliation
Wydział Filologiczny : Instytut Językoznawstwa, Przekładoznawstwa i Hungarystyki
dc.affiliation
Szkoła Doktorska Nauk Humanistycznych
dc.contributor.author
Kata, Grzegorz
dc.contributor.author
Koziol, Michał - 440364
dc.contributor.author
Zabrocka-Śliwka, Monika - 103753
dc.contributor.author
Poleszak, Wiesław
dc.date.accession
2026-02-17
dc.date.accessioned
2026-02-19T13:02:54Z
dc.date.available
2026-02-19T13:02:54Z
dc.date.createdaten
2026-02-16T13:03:21Z
dc.date.issued
2026
dc.date.openaccess
0
dc.description.accesstime
w momencie opublikowania
dc.description.additional
Online First 2026-02-16
dc.description.physical
1-19
dc.description.version
ostateczna wersja wydawcy
dc.identifier.doi
10.1080/0907676X.2026.2618067
dc.identifier.eissn
1747-6623
dc.identifier.issn
0907-676X
dc.identifier.uri
https://ruj.uj.edu.pl/handle/item/571032
dc.identifier.weblink
https://www.tandfonline.com/doi/full/10.1080/0907676X.2026.2618067
dc.language
eng
dc.language.container
eng
dc.rights
Dodaję tylko opis bibliograficzny
dc.rights.licence
Inna otwarta licencja
dc.share.type
otwarte czasopismo
dc.source.integrator
false
dc.subject.en
creative / emotionally
dc.subject.en
media accessibility
dc.subject.en
multimodal engagement
dc.subject.en
D/Deaf and Hard of Hearing (d/DHoH) audiences
dc.subject.en
affective computing
dc.subject.en
visual attention
dc.subtype
Article
dc.title
Enhancing audiovisual media experience with AI : insights from a pilot study on emotionally attuned subtitles for the d/Deaf and hard of hearing audiences
dc.title.journal
Perspectives: Studies in Translatology
dc.type
JournalArticle
dspace.entity.typeen
Publication
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