Simple view
Full metadata view
Authors
Statistics
Znaczenie influencer parentingu w zarządzaniu markami
Journal
Media Management
40
Alternative title
Importance of influencer parenting in brand management
Author
Różańska Martyna
Volume
11
Number
3
Pages
227-245
eISSN
2354-0214
Keywords in English
influencer parenting
new media
children ’s privacy
sharenting
management
Access date
2024-09-26
Remarks
Bibliogr. s. 244-245. Numer 11 (3)/2023 ukazał się w sierpniu 2024 roku.
Language
Polish
Journal language
Polish
Abstract in English
The aim of the study is to assess the possibilities of using influencer parenting in the brand communication activities on the Polish market and it’s impact on the decision-making process of future consumers. The subject of the study was to analyze the use of social media, mainly Instagram in managing the image of the child, as well as cooperation of parenting influencers with campanies. This publication uses one method of qualitative research – a case study of specific brands – with analysis of collaborations undertaken by selected influencers. The study found that parenting influencers relatively often share the image of a child when creating promotional content. The literature used includes scientifics publications, online articles and legal acts. Publications and documents contained a detailed description of selected issues, were also an inspiration for the considerations and research contained in this study.
Affiliation
Wydział Zarządzania i Komunikacji Społecznej
| dc.abstract.en | The aim of the study is to assess the possibilities of using influencer parenting in the brand communication activities on the Polish market and it’s impact on the decision-making process of future consumers. The subject of the study was to analyze the use of social media, mainly Instagram in managing the image of the child, as well as cooperation of parenting influencers with campanies. This publication uses one method of qualitative research – a case study of specific brands – with analysis of collaborations undertaken by selected influencers. The study found that parenting influencers relatively often share the image of a child when creating promotional content. The literature used includes scientifics publications, online articles and legal acts. Publications and documents contained a detailed description of selected issues, were also an inspiration for the considerations and research contained in this study. | |
| dc.affiliation | Wydział Zarządzania i Komunikacji Społecznej | |
| dc.contributor.author | Różańska, Martyna | |
| dc.date.accession | 2024-09-26 | |
| dc.date.accessioned | 2024-09-27T17:09:37Z | |
| dc.date.available | 2024-09-27T17:09:37Z | |
| dc.date.issued | 2023 | |
| dc.date.openaccess | 0 | |
| dc.description.accesstime | w momencie opublikowania | |
| dc.description.additional | Bibliogr. s. 244-245. Numer 11 (3)/2023 ukazał się w sierpniu 2024 roku. | |
| dc.description.number | 3 | |
| dc.description.physical | 227-245 | |
| dc.description.version | ostateczna wersja wydawcy | |
| dc.description.volume | 11 | |
| dc.identifier.doi | 10.4467/23540214ZM.23.016.19908 | |
| dc.identifier.eissn | 2354-0214 | |
| dc.identifier.uri | https://ruj.uj.edu.pl/handle/item/447601 | |
| dc.identifier.weblink | https://ejournals.eu/czasopismo/zarzadzanie-mediami/artykul/znaczenie-influencer-parentingu-w-zarzadzaniu-markami | |
| dc.language | pol | |
| dc.language.container | pol | |
| dc.rights | Udzielam licencji. Uznanie autorstwa 4.0 Międzynarodowa | |
| dc.rights.licence | CC-BY | |
| dc.rights.uri | http://creativecommons.org/licenses/by/4.0/legalcode.pl | |
| dc.share.type | otwarte czasopismo | |
| dc.subject.en | influencer parenting | |
| dc.subject.en | new media | |
| dc.subject.en | children ’s privacy | |
| dc.subject.en | sharenting | |
| dc.subject.en | management | |
| dc.subtype | Article | |
| dc.title | Znaczenie influencer parentingu w zarządzaniu markami | |
| dc.title.alternative | Importance of influencer parenting in brand management | |
| dc.title.journal | Media Management | |
| dc.type | JournalArticle | |
| dspace.entity.type | Publication | en |
dc.abstract.en
The aim of the study is to assess the possibilities of using influencer parenting in the brand communication activities on the Polish market and it’s impact on the decision-making process of future consumers. The subject of the study was to analyze the use of social media, mainly Instagram in managing the image of the child, as well as cooperation of parenting influencers with campanies. This publication uses one method of qualitative research – a case study of specific brands – with analysis of collaborations undertaken by selected influencers. The study found that parenting influencers relatively often share the image of a child when creating promotional content. The literature used includes scientifics publications, online articles and legal acts. Publications and documents contained a detailed description of selected issues, were also an inspiration for the considerations and research contained in this study. dc.affiliation
Wydział Zarządzania i Komunikacji Społecznej dc.contributor.author
Różańska, Martyna dc.date.accession
2024-09-26 dc.date.accessioned
2024-09-27T17:09:37Z dc.date.available
2024-09-27T17:09:37Z dc.date.issued
2023 dc.date.openaccess
0 dc.description.accesstime
w momencie opublikowania dc.description.additional
Bibliogr. s. 244-245. Numer 11 (3)/2023 ukazał się w sierpniu 2024 roku. dc.description.number
3 dc.description.physical
227-245 dc.description.version
ostateczna wersja wydawcy dc.description.volume
11 dc.identifier.doi
10.4467/23540214ZM.23.016.19908 dc.identifier.eissn
2354-0214 dc.identifier.uri
https://ruj.uj.edu.pl/handle/item/447601 dc.identifier.weblink
https://ejournals.eu/czasopismo/zarzadzanie-mediami/artykul/znaczenie-influencer-parentingu-w-zarzadzaniu-markami dc.language
pol dc.language.container
pol dc.rights
Udzielam licencji. Uznanie autorstwa 4.0 Międzynarodowa dc.rights.licence
CC-BY dc.rights.uri
http://creativecommons.org/licenses/by/4.0/legalcode.pl dc.share.type
otwarte czasopismo dc.subject.en
influencer parenting dc.subject.en
new media dc.subject.en
children ’s privacy dc.subject.en
sharenting dc.subject.en
management dc.subtype
Article dc.title
Znaczenie influencer parentingu w zarządzaniu markami dc.title.alternative
Importance of influencer parenting in brand management dc.title.journal
Media Management dc.type
JournalArticle dspace.entity.typeen
Publication Affiliations
Wydział Zarządzania i Komunikacji Społecznej
Różańska, Martyna
