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English in Polish outdoor advertising : a linguistic landscape analysis of Polish advertisements of cultural events
Journal
Kwartalnik neofilologiczny
40
Author
Dąbrowska Marta
Volume
71
Number
1
Pages
20-44
ISSN
0023-5911
Keywords in English
multilingualism
global English
outdoor advertising
linguistic landscape
multimodality
Access date
2024-05-23
Remarks
Bibliogr. s. 40-44
Language
English
Journal language
English
Abstract in English
The paper presents a linguistic landscape analysis with elements of multimodality of 60 advertisements of various cultural events collected in Polish public space, written in both Polish and English. The study aims to establish what elements of the advertisements tend to be expressed in English, how, additionally, multimodal tools foreground or background the use of the two languages, and, consequently, what message such choices convey about the status of English in Poland as reflected through the analysed genre.
Affiliation
Wydział Filologiczny : Instytut Filologii Angielskiej
| dc.abstract.en | The paper presents a linguistic landscape analysis with elements of multimodality of 60 advertisements of various cultural events collected in Polish public space, written in both Polish and English. The study aims to establish what elements of the advertisements tend to be expressed in English, how, additionally, multimodal tools foreground or background the use of the two languages, and, consequently, what message such choices convey about the status of English in Poland as reflected through the analysed genre. | |
| dc.affiliation | Wydział Filologiczny : Instytut Filologii Angielskiej | |
| dc.contributor.author | Dąbrowska, Marta - 127701 | |
| dc.date.accession | 2024-05-23 | |
| dc.date.accessioned | 2024-06-17T16:59:13Z | |
| dc.date.available | 2024-06-17T16:59:13Z | |
| dc.date.issued | 2024 | |
| dc.date.openaccess | 0 | |
| dc.description.accesstime | w momencie opublikowania | |
| dc.description.additional | Bibliogr. s. 40-44 | |
| dc.description.number | 1 | |
| dc.description.physical | 20-44 | |
| dc.description.version | ostateczna wersja wydawcy | |
| dc.description.volume | 71 | |
| dc.identifier.doi | 10.24425/kn.2024.149615 | |
| dc.identifier.issn | 0023-5911 | |
| dc.identifier.uri | https://ruj.uj.edu.pl/handle/item/356643 | |
| dc.identifier.weblink | https://journals.pan.pl/dlibra/publication/149615/edition/131452/content | |
| dc.language | eng | |
| dc.language.container | eng | |
| dc.rights | Udzielam licencji. Uznanie autorstwa - Na tych samych warunkach 4.0 Międzynarodowa | |
| dc.rights.licence | CC-BY-SA | |
| dc.rights.uri | https://creativecommons.org/licenses/by-sa/4.0/legalcode.pl | |
| dc.share.type | otwarte czasopismo | |
| dc.subject.en | multilingualism | |
| dc.subject.en | global English | |
| dc.subject.en | outdoor advertising | |
| dc.subject.en | linguistic landscape | |
| dc.subject.en | multimodality | |
| dc.subtype | Article | |
| dc.title | English in Polish outdoor advertising : a linguistic landscape analysis of Polish advertisements of cultural events | |
| dc.title.journal | Kwartalnik neofilologiczny | |
| dc.type | JournalArticle | |
| dspace.entity.type | Publication | en |
dc.abstract.en
The paper presents a linguistic landscape analysis with elements of multimodality of 60 advertisements of various cultural events collected in Polish public space, written in both Polish and English. The study aims to establish what elements of the advertisements tend to be expressed in English, how, additionally, multimodal tools foreground or background the use of the two languages, and, consequently, what message such choices convey about the status of English in Poland as reflected through the analysed genre. dc.affiliation
Wydział Filologiczny : Instytut Filologii Angielskiej dc.contributor.author
Dąbrowska, Marta - 127701 dc.date.accession
2024-05-23 dc.date.accessioned
2024-06-17T16:59:13Z dc.date.available
2024-06-17T16:59:13Z dc.date.issued
2024 dc.date.openaccess
0 dc.description.accesstime
w momencie opublikowania dc.description.additional
Bibliogr. s. 40-44 dc.description.number
1 dc.description.physical
20-44 dc.description.version
ostateczna wersja wydawcy dc.description.volume
71 dc.identifier.doi
10.24425/kn.2024.149615 dc.identifier.issn
0023-5911 dc.identifier.uri
https://ruj.uj.edu.pl/handle/item/356643 dc.identifier.weblink
https://journals.pan.pl/dlibra/publication/149615/edition/131452/content dc.language
eng dc.language.container
eng dc.rights
Udzielam licencji. Uznanie autorstwa - Na tych samych warunkach 4.0 Międzynarodowa dc.rights.licence
CC-BY-SA dc.rights.uri
https://creativecommons.org/licenses/by-sa/4.0/legalcode.pl dc.share.type
otwarte czasopismo dc.subject.en
multilingualism dc.subject.en
global English dc.subject.en
outdoor advertising dc.subject.en
linguistic landscape dc.subject.en
multimodality dc.subtype
Article dc.title
English in Polish outdoor advertising : a linguistic landscape analysis of Polish advertisements of cultural events dc.title.journal
Kwartalnik neofilologiczny dc.type
JournalArticle dspace.entity.typeen
Publication Affiliations
Wydział Filologiczny
Dąbrowska, Marta
linguistics
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