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"Safe drive, save life" : English as a tool in the promotion of social change in India’s public space
Indian English
linguistic landscape
public service advertisements
rhetoric of social intervention
English in India evokes connotations of worldliness, education, class, and power. Although many less socially fortunate groups lack in the English language competence, its presence in the Indian street is increasing, and not only in the context of tourism and marketing. The investigation of the linguistic landscapes of a number of localities in northern India will focus on public service advertisements written in English which convey guidelines for the creation of a healthier Indian society. The study, informed by the rhetoric of social intervention approach, investigates the choice and the frequency of the persuasive rhetorical devices used in the texts. It also discusses which of the three modes of persuasion typically underlie the analysed advertisements, thereby highlighting the preferred approach to tackling local issues and, indirectly, contributing to strengthening the role of English through the positive perception of the messages conveyed.
dc.abstract.pl | English in India evokes connotations of worldliness, education, class, and power. Although many less socially fortunate groups lack in the English language competence, its presence in the Indian street is increasing, and not only in the context of tourism and marketing. The investigation of the linguistic landscapes of a number of localities in northern India will focus on public service advertisements written in English which convey guidelines for the creation of a healthier Indian society. The study, informed by the rhetoric of social intervention approach, investigates the choice and the frequency of the persuasive rhetorical devices used in the texts. It also discusses which of the three modes of persuasion typically underlie the analysed advertisements, thereby highlighting the preferred approach to tackling local issues and, indirectly, contributing to strengthening the role of English through the positive perception of the messages conveyed. | pl |
dc.affiliation | Wydział Filologiczny : Instytut Filologii Angielskiej | pl |
dc.contributor.author | Dąbrowska, Marta - 127701 | pl |
dc.date.accessioned | 2021-07-16T12:51:08Z | |
dc.date.available | 2021-07-16T12:51:08Z | |
dc.date.issued | 2021 | pl |
dc.date.openaccess | 0 | |
dc.description.accesstime | w momencie opublikowania | |
dc.description.physical | 153-179 | pl |
dc.description.publication | 1,6 | pl |
dc.description.version | ostateczna wersja wydawcy | |
dc.description.volume | 42 | pl |
dc.identifier.doi | 10.24425/linsi.2021.137236 | pl |
dc.identifier.issn | 0208-4228 | pl |
dc.identifier.project | ROD UJ / OP | pl |
dc.identifier.uri | https://ruj.uj.edu.pl/xmlui/handle/item/276315 | |
dc.language | eng | pl |
dc.language.container | eng | pl |
dc.participation | Dąbrowska, Marta: 100%; | pl |
dc.pbn.affiliation | Dziedzina nauk humanistycznych : językoznawstwo | pl |
dc.rights | Udzielam licencji. Uznanie autorstwa - Użycie niekomercyjne - Bez utworów zależnych 3.0 Polska | * |
dc.rights.licence | CC-BY-NC-ND | |
dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/legalcode | * |
dc.share.type | otwarte czasopismo | |
dc.subject.en | Indian English | pl |
dc.subject.en | linguistic landscape | pl |
dc.subject.en | public service advertisements | pl |
dc.subject.en | rhetoric of social intervention | pl |
dc.subtype | Article | pl |
dc.title | "Safe drive, save life" : English as a tool in the promotion of social change in India’s public space | pl |
dc.title.journal | Linguistica Silesiana | pl |
dc.type | JournalArticle | pl |
dspace.entity.type | Publication |
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