Bibliogr. s. 1485-1487

Purpose - The macroeconomic changes as well as the challenges facing universities nowadays result in the transfer and adaptation of various concepts and organizational methods from enterprises to universities. One of such solutions is mergers. Even though there are a very large number of practical examples of university mergers in the world, at the same time there is a shortage of frameworks that would help manage mergers. The purpose of this paper is to present key areas of focus in HEIs' consolidation processes and the creation of the conceptual model of the universities' mergers. Design/methodology/approach - In this paper synthesis, the inductive approach for model development and case study description were used. The analysis and findings were based on the systematic literature review taken out from management and public policy areas. The new public management and public value governance approaches as well as strategic and process theories of mergers were applied. The descriptive approach to management was used as well. Findings - Formulation of a Conceptual Model of Universities' Mergers and ten principles of effective management of universities' mergers that cover the entire process, from planning, through implementation, to integration. Research limitations/implications - There is a need to verify the proposed inductive model of universities' mergers through further qualitative and mixed-methods research studies. Practical implications - The paper offers a significant opportunity for practical application of the presented content, because it indicates how the know-how from one (business) sector can be valuable for the future of another sector (the over-fragmented sector of higher education). Originality/value - This study presents the key areas of focus in HEIs' consolidation processes and proposes a novel Conceptual Model of Universities' Mergers. It concludes with the principles of effective management of universities' mergers.