Changing of the Estonian public media in the process of transformation

The transformation of the Estonian press began in the late eighties of the 20th century. There is quite a large discrepancy in the dates of the end of this process which could be explained by the fact that the formation of the newspaper market in Estonia started in 1994. However, the events of the early 21st century showed that the formation of new structures was an extremely laborious and very long process. Undoubtedly, the success of the transformation process was the emergence of the Estonian media already in the initial stage of private radio and television stations as well as local private radio stations. The transformation of the political system, which took place in Estonia, did not lead to a rapid loss of leadership of public television - Eesti TV. Eesti TV had remained the market leader in the electronic press until 1999 and in 2001 it lost its position to the most popular TV in Estonia, the commercial station TV3, which had existed since 1996. The article describes the changes that occurred in the public media in this neuralgic period.