Radio as partner in everyday life : about morning show in the diachronic approach

Bibliogr. s. 165-166

"Morning show", understood as a specific radio megagenre, since its dawn has tried to inscribe in the listeners' environment of life by adjusting to the rhythm of their day but also by shaping their daily routines. This article analyses the origins of the identity of this type of programmes which date back to the times of the Golden Age of the American radio broadcasting. On the background of technological, economic and social conditioning of the era, it shows their historical changes in the years 1920-1950 of the XX c. However, the description of this evolution - from the morning shows with the underspecifi ed "anatomy" and vague existence in the ether to the preforms such as participation programs - may be treated as a prelude to the understanding of the tendencies that determine the existence of the contemporary sequential broadcasts that are transmitted by radio at dawn.