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Czy PR-owcy zagrażają dziennikarstwu? : związki public relations z media agenda setting

2013
journal article
article
10.4467/2299-6362PZ.13.005.1023
Journal
Media Research Issues
14
Alternative title

Are PR specialists a threat to journalism? : the relationship between public relations and media agenda-setting

Author
Olędzki Jerzy
Volume
56
Issue
1 (213)
Pages
59-71
ISSN
0555-0025
eISSN
2299-6362
Keywords in Polish

teoria agenda setting

public relations

media relations

teza o determinacji

teoria interefikacji

dziennikarstwo i PR

Keywords in English

agenda-setting theory

public relations

media relations

determination thesis

interefication theory

journalism and PR

Remarks

Bibliogr. s. 70-71

Language
Polish
Journal language
Polish
Abstract in English

This article analyzes the role PR specialists play in shaping the media content. In the context of media agenda-setting theory the article discusses the results of B. Baerns study on the impact of German PR specialists on the national media and the meaning of so-called "determination thesis" and interefication theory which explain the issue of the mutual relationship bewteen PR and journalism. The paper also presents the results of a survey conducted by the author of the article among Polish PR professionals about their influence on the Polish media content.

dc.abstract.enThis article analyzes the role PR specialists play in shaping the media content. In the context of media agenda-setting theory the article discusses the results of B. Baerns study on the impact of German PR specialists on the national media and the meaning of so-called "determination thesis" and interefication theory which explain the issue of the mutual relationship bewteen PR and journalism. The paper also presents the results of a survey conducted by the author of the article among Polish PR professionals about their influence on the Polish media content.
dc.contributor.authorOlędzki, Jerzy
dc.date.accessioned2024-09-20T09:44:50Z
dc.date.available2024-09-20T09:44:50Z
dc.date.issued2013
dc.date.openaccess12
dc.description.accesstimepo opublikowaniu
dc.description.additionalBibliogr. s. 70-71
dc.description.number1 (213)
dc.description.physical59-71
dc.description.versionostateczna wersja wydawcy
dc.description.volume56
dc.identifier.doi10.4467/2299-6362PZ.13.005.1023
dc.identifier.eissn2299-6362
dc.identifier.issn0555-0025
dc.identifier.urihttps://ruj.uj.edu.pl/handle/item/445520
dc.languagepol
dc.language.containerpol
dc.rightsDozwolony użytek utworów chronionych
dc.rights.licenceInna otwarta licencja
dc.rights.urihttp://ruj.uj.edu.pl/4dspace/License/copyright/licencja_copyright.pdf
dc.share.typeotwarte czasopismo
dc.subject.enagenda-setting theory
dc.subject.enpublic relations
dc.subject.enmedia relations
dc.subject.endetermination thesis
dc.subject.eninterefication theory
dc.subject.enjournalism and PR
dc.subject.plteoria agenda setting
dc.subject.plpublic relations
dc.subject.plmedia relations
dc.subject.plteza o determinacji
dc.subject.plteoria interefikacji
dc.subject.pldziennikarstwo i PR
dc.subtypeArticle
dc.titleCzy PR-owcy zagrażają dziennikarstwu? : związki public relations z media agenda setting
dc.title.alternativeAre PR specialists a threat to journalism? : the relationship between public relations and media agenda-setting
dc.title.journalMedia Research Issues
dc.typeJournalArticle
dspace.entity.typePublicationen
dc.abstract.en
This article analyzes the role PR specialists play in shaping the media content. In the context of media agenda-setting theory the article discusses the results of B. Baerns study on the impact of German PR specialists on the national media and the meaning of so-called "determination thesis" and interefication theory which explain the issue of the mutual relationship bewteen PR and journalism. The paper also presents the results of a survey conducted by the author of the article among Polish PR professionals about their influence on the Polish media content.
dc.contributor.author
Olędzki, Jerzy
dc.date.accessioned
2024-09-20T09:44:50Z
dc.date.available
2024-09-20T09:44:50Z
dc.date.issued
2013
dc.date.openaccess
12
dc.description.accesstime
po opublikowaniu
dc.description.additional
Bibliogr. s. 70-71
dc.description.number
1 (213)
dc.description.physical
59-71
dc.description.version
ostateczna wersja wydawcy
dc.description.volume
56
dc.identifier.doi
10.4467/2299-6362PZ.13.005.1023
dc.identifier.eissn
2299-6362
dc.identifier.issn
0555-0025
dc.identifier.uri
https://ruj.uj.edu.pl/handle/item/445520
dc.language
pol
dc.language.container
pol
dc.rights
Dozwolony użytek utworów chronionych
dc.rights.licence
Inna otwarta licencja
dc.rights.uri
http://ruj.uj.edu.pl/4dspace/License/copyright/licencja_copyright.pdf
dc.share.type
otwarte czasopismo
dc.subject.en
agenda-setting theory
dc.subject.en
public relations
dc.subject.en
media relations
dc.subject.en
determination thesis
dc.subject.en
interefication theory
dc.subject.en
journalism and PR
dc.subject.pl
teoria agenda setting
dc.subject.pl
public relations
dc.subject.pl
media relations
dc.subject.pl
teza o determinacji
dc.subject.pl
teoria interefikacji
dc.subject.pl
dziennikarstwo i PR
dc.subtype
Article
dc.title
Czy PR-owcy zagrażają dziennikarstwu? : związki public relations z media agenda setting
dc.title.alternative
Are PR specialists a threat to journalism? : the relationship between public relations and media agenda-setting
dc.title.journal
Media Research Issues
dc.type
JournalArticle
dspace.entity.typeen
Publication
Affiliations
No affiliation
Olędzki, Jerzy

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2013, Tom 56, Nr 1 (213)
Social sciences