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"Reklamy wszechczasów" jako źródło inspiracji dla reklamy XXI wieku
"Ads of all time" as the source of inspiration for advertising in the 21st century
reklama, marketing, kampania reklamowa, historia reklamy, reklama lifestylowa, storytelling, marketing partyzancki, Big Idea, Marlboro, Coca-Cola, Hathaway
advertising, marketing, advertising campaign, history of advertising, lifestyle advertising, storytelling, guerrilla marketing, Big Idea, Marlboro, Coca-Cola, Hathaway
Opis i analiza wybranych kampanii reklamowych z XX wieku - "Marlboro Man" Marlboro, "Santa Claus" Coca-Cola i "The Man in the Hathaway Shirt" Hathaway - oraz porównanie z nimi reklam z XXI wieku: Old Spice "The Man Your Man Could Smell Like", Rimmel London "Live the London Look", Red Bull "Stratos", Procter & Gamble "Thank You, Mom", Google "Year In Search", Disneyland Paris "Where Magic Gets Real", Sony Bravia "Colour Like No Other", Dos Equis "The Most Interesting Man in the World" oraz Dove "Real Beauty".
Description and analysis of selected advertising campaigns from the 20th century - "Marlboro Man" Marlboro, "Santa Claus" Coca-Cola i "The Man in the Hathaway Shirt" Hathaway - and comparing them with ads from the 21st century: Old Spice "The Man Your Man Could Smell Like", Rimmel London "Live the London Look", Red Bull "Stratos", Procter & Gamble "Thank You, Mom", Google "Year In Search", Disneyland Paris "Where Magic Gets Real", Sony Bravia "Colour Like No Other", Dos Equis "The Most Interesting Man in the World" oraz Dove "Real Beauty".
| dc.abstract.en | Description and analysis of selected advertising campaigns from the 20th century - "Marlboro Man" Marlboro, "Santa Claus" Coca-Cola i "The Man in the Hathaway Shirt" Hathaway - and comparing them with ads from the 21st century: Old Spice "The Man Your Man Could Smell Like", Rimmel London "Live the London Look", Red Bull "Stratos", Procter & Gamble "Thank You, Mom", Google "Year In Search", Disneyland Paris "Where Magic Gets Real", Sony Bravia "Colour Like No Other", Dos Equis "The Most Interesting Man in the World" oraz Dove "Real Beauty". | pl |
| dc.abstract.pl | Opis i analiza wybranych kampanii reklamowych z XX wieku - "Marlboro Man" Marlboro, "Santa Claus" Coca-Cola i "The Man in the Hathaway Shirt" Hathaway - oraz porównanie z nimi reklam z XXI wieku: Old Spice "The Man Your Man Could Smell Like", Rimmel London "Live the London Look", Red Bull "Stratos", Procter & Gamble "Thank You, Mom", Google "Year In Search", Disneyland Paris "Where Magic Gets Real", Sony Bravia "Colour Like No Other", Dos Equis "The Most Interesting Man in the World" oraz Dove "Real Beauty". | pl |
| dc.affiliation | Wydział Zarządzania i Komunikacji Społecznej | pl |
| dc.area | obszar nauk humanistycznych | pl |
| dc.area | obszar nauk społecznych | pl |
| dc.contributor.advisor | Słupek, Lucyna - 131939 | pl |
| dc.contributor.author | Siwiec, Izabela | pl |
| dc.contributor.departmentbycode | UJK/WZKS | pl |
| dc.contributor.reviewer | Słupek, Lucyna - 131939 | pl |
| dc.contributor.reviewer | Świerczyńska-Głownia, Weronika - 132352 | pl |
| dc.date.accessioned | 2020-11-08T23:02:22Z | |
| dc.date.available | 2020-11-08T23:02:22Z | |
| dc.date.submitted | 2020-10-30 | pl |
| dc.fieldofstudy | dziennikarstwo i komunikacja społeczna | pl |
| dc.identifier.apd | diploma-126652-214664 | pl |
| dc.identifier.project | APD / O | pl |
| dc.identifier.uri | https://ruj.uj.edu.pl/xmlui/handle/item/252963 | |
| dc.language | pol | pl |
| dc.subject.en | advertising, marketing, advertising campaign, history of advertising, lifestyle advertising, storytelling, guerrilla marketing, Big Idea, Marlboro, Coca-Cola, Hathaway | pl |
| dc.subject.pl | reklama, marketing, kampania reklamowa, historia reklamy, reklama lifestylowa, storytelling, marketing partyzancki, Big Idea, Marlboro, Coca-Cola, Hathaway | pl |
| dc.title | "Reklamy wszechczasów" jako źródło inspiracji dla reklamy XXI wieku | pl |
| dc.title.alternative | "Ads of all time" as the source of inspiration for advertising in the 21st century | pl |
| dc.type | licenciate | pl |
| dspace.entity.type | Publication |