Recent experiments on ultracold dipoles in optical lattices open exciting possibilities for the quantum simulation of extended Hubbard models. When considered in one dimension, these models present at unit filling a particularly interesting ground-state physics, including a symmetry-protected topological phase known as Haldane insulator. We show that the tail of the dipolar interaction beyond nearest-neighbors, which may be tailored by means of the transversal confinement, does not only modify quantitatively the Haldane insulator regime and lead to density waves of larger periods, but results as well in unexpected insulating phases. These insulating phases may be topological or topologically trivial, and are characterized by peculiar correlations of the site occupations. These phases may be realized and observed in state-of-the-art experiments.