Re-thinking strategic myopia : a necessary condition analysis of heuristic and firm's performance

2023
journal article
article
12
dc.abstract.enAt times of fast paced technology progress and global disruptions strategic myopia can be particularly harmful to firms. A narrow view of actors, events and tendencies is a firm's environment, combined with short-term preferences is widely recognized in the literature as leading to belated or inadequate responses to challenges. Manager's myopia is typically portrayed as a systematic bias, inducing underperformance. However, empirical evidence is more than nuanced in this respect. In this study, we view strategic myopia as an effective heuristic triggered in uncertain environments and specific task conditions. We use the necessary condition analysis (NCA) to examine the association between strategic myopia and firm performance through a necessity logic lens. This innovative method provides insights into the relationship between low levels of strategic myopia dimensions and firm performance in both the short- and long term. We measure strategic myopia and firm performance as multidimensional constructs on a representative sample of 658 Polish managers. Our results challenge the conventional wisdom that low strategic myopia is necessary for high performance. We highlight the nuanced role of myopia across its dimensions (i.e., competitive, cooperative, temporal, and learning) and shed light on its implications for both short- and long-term performance.pl
dc.affiliationWydział Zarządzania i Komunikacji Społecznej : Instytut Ekonomii, Finansów i Zarządzaniapl
dc.contributor.authorCzakon, Wojciech - 352040 pl
dc.contributor.authorKlimas, Patrycjapl
dc.contributor.authorKawa, Arkadiuszpl
dc.date.accessioned2023-11-13T12:25:29Z
dc.date.available2023-11-13T12:25:29Z
dc.date.issued2023pl
dc.date.openaccess0
dc.description.accesstimew momencie opublikowania
dc.description.physical99-109pl
dc.description.publication0,8pl
dc.description.versionostateczna wersja wydawcy
dc.description.volume115pl
dc.identifier.doi10.1016/j.indmarman.2023.09.015pl
dc.identifier.eissn1873-2062pl
dc.identifier.issn0019-8501pl
dc.identifier.urihttps://ruj.uj.edu.pl/xmlui/handle/item/323144
dc.languageengpl
dc.language.containerengpl
dc.rightsUdzielam licencji. Uznanie autorstwa - Użycie niekomercyjne - Bez utworów zależnych 4.0 Międzynarodowa*
dc.rights.licenceCC-BY-NC-ND
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/4.0/legalcode.pl*
dc.share.typeinne
dc.source.integratorfalse
dc.subject.enmyopiapl
dc.subject.enmanagerspl
dc.subject.enheuristicpl
dc.subject.enperformancepl
dc.subject.enNCApl
dc.subtypeArticlepl
dc.titleRe-thinking strategic myopia : a necessary condition analysis of heuristic and firm's performancepl
dc.title.journalIndustrial Marketing Managementpl
dc.typeJournalArticlepl
dspace.entity.typePublication
dc.abstract.enpl
At times of fast paced technology progress and global disruptions strategic myopia can be particularly harmful to firms. A narrow view of actors, events and tendencies is a firm's environment, combined with short-term preferences is widely recognized in the literature as leading to belated or inadequate responses to challenges. Manager's myopia is typically portrayed as a systematic bias, inducing underperformance. However, empirical evidence is more than nuanced in this respect. In this study, we view strategic myopia as an effective heuristic triggered in uncertain environments and specific task conditions. We use the necessary condition analysis (NCA) to examine the association between strategic myopia and firm performance through a necessity logic lens. This innovative method provides insights into the relationship between low levels of strategic myopia dimensions and firm performance in both the short- and long term. We measure strategic myopia and firm performance as multidimensional constructs on a representative sample of 658 Polish managers. Our results challenge the conventional wisdom that low strategic myopia is necessary for high performance. We highlight the nuanced role of myopia across its dimensions (i.e., competitive, cooperative, temporal, and learning) and shed light on its implications for both short- and long-term performance.
dc.affiliationpl
Wydział Zarządzania i Komunikacji Społecznej : Instytut Ekonomii, Finansów i Zarządzania
dc.contributor.authorpl
Czakon, Wojciech - 352040
dc.contributor.authorpl
Klimas, Patrycja
dc.contributor.authorpl
Kawa, Arkadiusz
dc.date.accessioned
2023-11-13T12:25:29Z
dc.date.available
2023-11-13T12:25:29Z
dc.date.issuedpl
2023
dc.date.openaccess
0
dc.description.accesstime
w momencie opublikowania
dc.description.physicalpl
99-109
dc.description.publicationpl
0,8
dc.description.version
ostateczna wersja wydawcy
dc.description.volumepl
115
dc.identifier.doipl
10.1016/j.indmarman.2023.09.015
dc.identifier.eissnpl
1873-2062
dc.identifier.issnpl
0019-8501
dc.identifier.uri
https://ruj.uj.edu.pl/xmlui/handle/item/323144
dc.languagepl
eng
dc.language.containerpl
eng
dc.rights*
Udzielam licencji. Uznanie autorstwa - Użycie niekomercyjne - Bez utworów zależnych 4.0 Międzynarodowa
dc.rights.licence
CC-BY-NC-ND
dc.rights.uri*
http://creativecommons.org/licenses/by-nc-nd/4.0/legalcode.pl
dc.share.type
inne
dc.source.integrator
false
dc.subject.enpl
myopia
dc.subject.enpl
managers
dc.subject.enpl
heuristic
dc.subject.enpl
performance
dc.subject.enpl
NCA
dc.subtypepl
Article
dc.titlepl
Re-thinking strategic myopia : a necessary condition analysis of heuristic and firm's performance
dc.title.journalpl
Industrial Marketing Management
dc.typepl
JournalArticle
dspace.entity.type
Publication
Affiliations

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