There are abundant examples of negative assessments of cultic honors to Roman emperors by nineteenth- and twentieth-century researchers. In the minds of historians raised in modern societies, in which monotheistic Abrahamic religions usually reign supreme, this is a completely understandable a priori approach; nevertheless, it hinders a correct understanding of Roman society in antiquity. This paper examines the need to provide a complex answer to the question of whether the inhabitants of the Roman world really believed in the divinity of their rulers. A complex answer to the question can only emerge from a historical contextualization of the phenomenon under analysis, an examination of the imperial cult within the wider changes that were taking place in Roman religion at the time, and application of the necessary empathetic approach.