The mediatization by afflicatization : mobile hybridization, multitasking and sharing

Bibliogr. s. 58-59

The aim of the article is to answer the question about the nature of the mediatization of everyday life which occurs through mobile media: smartphones and tablets and dedicated applications. Many spheres of peoples lives is subject to mobile mediatization and its regimes. Handheld devices accompany the increasingly wider spectrum of our activity. At the same time different activities intersect, overlap, and therefore hybridizes. It leads to a situation in which it is difficult to separate them from each other. Crossing applications (e.g. through their functionality or content) support this situation. The mediatization takes place through applicatization of everyday life. It can be analyzed using the concepts of textures and regimes of mediatization formulated by André Jansson. Selected areas of everyday human activity was tested using this tool. At the same time three textures of applicatized mobile communication, corresponding to different regimes: hybridization, multi-tasking and sharing were isolated and analyzed. The context of commercialization was included and a critical picture of the phenomena was highlighted.