The chapter deals with the nowadays questions of employers about whether it makes sense to invest in employees, and how to retain people who are important to the company in prospect of craft SMEs and employability, and how to increase the employment rate in Poland and other EU countries. It describes the concept of job carving and job crafting and shows how to join this ideas with apprentice learning in crafts. The chapter devotes also a place to describe the reigniting the culture of entrepreneurship in Europe as an important response to the COVID crisis with recovery strategies to build resilience within European supply chains and ecosystems, restore consumer and business confidence, stimulate investment and help the unemployed back into work.