The transformation of the press in the era of digital media : "Gazeta Wyborcza" case study

Achieved in recent years the sales of national dailies shows that publishers must constantly compete within daily newspapers market, as well as they need to take actions that will be the answer to substitute products, especially television and the Internet. This leads to the blurring of the boundaries between the media - leading to their convergence. Media convergence forces press publishers strategies, not only in their development, but also to survive in a competitive market. It is appropriate in these circumstances making activities that will strengthen the position of the publishing market. The purpose of this publication is to analyze the aspect of the transformation of the press in the digital environment - the introduction of charges for the available content on the Internet , and an indication that this phenomenon also applies to the local newspaper market. Exemplification of the foregoing is "Gazeta Wyborcza".