Images of the "future of work" : a discourse analysis of visual data on the internet

2023
journal article
article
9
cris.lastimport.wos2024-04-09T18:49:03Z
dc.abstract.enThis paper presents findings from a critical discourse analysis of visual data gathered in regular, monthly data sampling on Google, DuckDuckGo and Bing on the theme ‘the future of work’ that were published online on Polish and Swedish websites during 2018–2021. Visions about the future in the form of images create an archive of ideas on the potential directions of societal development, where discourse is present both in what is visible, and what is invisible. The study shows predominantly stereotypical framings of work by young office workers. Conclusions are drawn on how the future is visualized contrary to popular claims of job losses that are predicted to strike mainly the younger, middle-class population. In the images collected, humans appear as mainly content in a working life without manual labour, frustration or clutter, but also without leisure, displaying a lack of visions of an older workforce, as well as the possible role of humans as useful and fulfilled without work in the future.pl
dc.affiliationWydział Zarządzania i Komunikacji Społecznej : Instytut Kulturypl
dc.contributor.authorĆwikła, Małgorzata - 198524 pl
dc.contributor.authorLindell, Evapl
dc.date.accessioned2023-09-04T14:32:24Z
dc.date.available2023-09-04T14:32:24Z
dc.date.issued2023pl
dc.date.openaccess0
dc.description.accesstimew momencie opublikowania
dc.description.publication0,8pl
dc.description.versionostateczna wersja wydawcy
dc.description.volume153pl
dc.identifier.articleid103235pl
dc.identifier.doi10.1016/j.futures.2023.103235pl
dc.identifier.eissn1873-6378pl
dc.identifier.issn0016-3287pl
dc.identifier.urihttps://ruj.uj.edu.pl/xmlui/handle/item/318288
dc.languageengpl
dc.language.containerengpl
dc.pbn.affiliationDziedzina nauk społecznych : nauki o zarządzaniu i jakościpl
dc.rightsUdzielam licencji. Uznanie autorstwa 4.0 Międzynarodowa*
dc.rights.licenceCC-BY
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/legalcode.pl*
dc.share.typeinne
dc.subject.endiscourse analysispl
dc.subject.enfuture of workpl
dc.subject.entechnologypl
dc.subject.envisual analysispl
dc.subtypeArticlepl
dc.titleImages of the "future of work" : a discourse analysis of visual data on the internetpl
dc.title.journalFuturespl
dc.typeJournalArticlepl
dspace.entity.typePublication
cris.lastimport.wos
2024-04-09T18:49:03Z
dc.abstract.enpl
This paper presents findings from a critical discourse analysis of visual data gathered in regular, monthly data sampling on Google, DuckDuckGo and Bing on the theme ‘the future of work’ that were published online on Polish and Swedish websites during 2018–2021. Visions about the future in the form of images create an archive of ideas on the potential directions of societal development, where discourse is present both in what is visible, and what is invisible. The study shows predominantly stereotypical framings of work by young office workers. Conclusions are drawn on how the future is visualized contrary to popular claims of job losses that are predicted to strike mainly the younger, middle-class population. In the images collected, humans appear as mainly content in a working life without manual labour, frustration or clutter, but also without leisure, displaying a lack of visions of an older workforce, as well as the possible role of humans as useful and fulfilled without work in the future.
dc.affiliationpl
Wydział Zarządzania i Komunikacji Społecznej : Instytut Kultury
dc.contributor.authorpl
Ćwikła, Małgorzata - 198524
dc.contributor.authorpl
Lindell, Eva
dc.date.accessioned
2023-09-04T14:32:24Z
dc.date.available
2023-09-04T14:32:24Z
dc.date.issuedpl
2023
dc.date.openaccess
0
dc.description.accesstime
w momencie opublikowania
dc.description.publicationpl
0,8
dc.description.version
ostateczna wersja wydawcy
dc.description.volumepl
153
dc.identifier.articleidpl
103235
dc.identifier.doipl
10.1016/j.futures.2023.103235
dc.identifier.eissnpl
1873-6378
dc.identifier.issnpl
0016-3287
dc.identifier.uri
https://ruj.uj.edu.pl/xmlui/handle/item/318288
dc.languagepl
eng
dc.language.containerpl
eng
dc.pbn.affiliationpl
Dziedzina nauk społecznych : nauki o zarządzaniu i jakości
dc.rights*
Udzielam licencji. Uznanie autorstwa 4.0 Międzynarodowa
dc.rights.licence
CC-BY
dc.rights.uri*
http://creativecommons.org/licenses/by/4.0/legalcode.pl
dc.share.type
inne
dc.subject.enpl
discourse analysis
dc.subject.enpl
future of work
dc.subject.enpl
technology
dc.subject.enpl
visual analysis
dc.subtypepl
Article
dc.titlepl
Images of the "future of work" : a discourse analysis of visual data on the internet
dc.title.journalpl
Futures
dc.typepl
JournalArticle
dspace.entity.type
Publication
Affiliations

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