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Myth in modern media management and marketing

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Myth in modern media management and marketing

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dc.contributor.editor Kreft, Jan [SAP14012534] pl
dc.contributor.editor Kuczamer-Kłopotowska, Sylwia pl
dc.contributor.editor Kalinowska-Żeleźnik, Anna pl
dc.date.accessioned 2019-08-29T11:43:56Z
dc.date.available 2019-08-29T11:43:56Z
dc.date.issued 2019 pl
dc.identifier.isbn 978-1-5225-9100-9 pl
dc.identifier.isbn 1-5225-9100-1 pl
dc.identifier.uri https://ruj.uj.edu.pl/xmlui/handle/item/81527
dc.language eng pl
dc.rights Dodaję tylko opis bibliograficzny *
dc.rights.uri *
dc.title Myth in modern media management and marketing pl
dc.type Book pl
dc.pubinfo Hershey : IGI Global pl
dc.description.physical 317 pl
dc.description.additional Bibliogr. s. 238-311. Indeks pl
dc.description.series Advances in Marketing, Customer Relationship Management, and E-Services Book Series, ISSN 2327-5502, eISSN 2327-5529 pl
dc.description.publication 20 pl
dc.identifier.doi 10.4018/978-1-5225-9100-9 pl
dc.identifier.eisbn 978-1-5225-9102-3 pl
dc.identifier.eisbn 1-5225-9102-8 pl
dc.affiliation Wydział Zarządzania i Komunikacji Społecznej : Instytut Kultury pl
dc.subtype Monography pl
dc.rights.original bez licencji pl
dc.identifier.project ROD UJ / O pl


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