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A myth and media management : the facade rhetoric and business objectives


A myth and media management : the facade rhetoric and business objectives

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dc.contributor.author Kreft, Jan [SAP14012534] pl
dc.contributor.editor Kreft, Jan [SAP14012534] pl
dc.contributor.editor Kuczamer-Kłopotowska, Sylwia pl
dc.contributor.editor Kalinowska-Żeleźnik, Anna pl
dc.date.accessioned 2019-08-29T11:40:41Z
dc.date.available 2019-08-29T11:40:41Z
dc.date.issued 2019 pl
dc.identifier.isbn 978-1-5225-9100-9 pl
dc.identifier.isbn 1-5225-9100-1 pl
dc.identifier.uri https://ruj.uj.edu.pl/xmlui/handle/item/81525
dc.language eng pl
dc.rights Dodaję tylko opis bibliograficzny *
dc.rights.uri *
dc.title A myth and media management : the facade rhetoric and business objectives pl
dc.type BookSection pl
dc.pubinfo Hershey : IGI Global pl
dc.description.physical 118-141 pl
dc.abstract.en Considering various perspectives and interpretations, a myth has been present in the operation of numerous organizations. Management and entrepreneurship undergo the process of mythologization as well as organizations, with their foundation myths and mythological heroes. Myths refer to the results of the operations run by organizations and their capabilities - such questions have been considered in expert literature on management. The problem of myths has been scarcely researched in the studies on operations performed by media organizations. In media environment, the myth has been following traditional media in their capabilities which refer to their functioning as the Fourth Estate. In the time of digital media, convergence of media, IT, and telecommunication sectors, all the "new media" have been mythologized. Myths have been accompanying the activities of particular organizations and their heroes - leaders; the potential of media organizations has also been mythologized in the context of solving social problems as well as in the context of achieving business objectives. pl
dc.description.series Advances in Marketing, Customer Relationship Management, and E-Services Book Series, ISSN 2327-5502, eISSN 2327-5529 pl
dc.description.publication 1,5 pl
dc.identifier.doi 10.4018/978-1-5225-9100-9.ch006 pl
dc.identifier.eisbn 978-1-5225-9102-3 pl
dc.identifier.eisbn 1-5225-9102-8 pl
dc.title.container Myth in modern media management and marketing pl
dc.language.container eng pl
dc.affiliation Wydział Zarządzania i Komunikacji Społecznej : Instytut Kultury pl
dc.subtype Article pl
dc.rights.original bez licencji pl
dc.identifier.project ROD UJ / O pl
dc.sourceinfo liczba autorów 15; liczba stron 317; liczba arkuszy wydawniczych 20; pl

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