Media publiczne : państwo, społeczeństwo, rynek

Media publiczne : państwo, społeczeństwo, rynek

Communities & Collections

Media publiczne : państwo, społeczeństwo, rynek

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dc.contributor.author	Różycka, Magdalena [SAP14010758]	pl
dc.date.accessioned	2019-05-20T09:53:52Z
dc.date.available	2019-05-20T09:53:52Z
dc.date.issued	2013	pl
dc.identifier.issn	2353-5938	pl
dc.identifier.uri	https://ruj.uj.edu.pl/xmlui/handle/item/75227
dc.language	pol	pl
dc.rights	Dozwolony użytek utworów chronionych	*
dc.rights.uri	http://ruj.uj.edu.pl/4dspace/License/copyright/licencja_copyright.pdf	*
dc.title	Media publiczne : państwo, społeczeństwo, rynek	pl
dc.title.alternative	Public regional media : a state, a society, the market	pl
dc.type	JournalArticle	pl
dc.description.physical	11-32	pl
dc.description.additional	Bibliogr. s. 30-32	pl
dc.identifier.weblink	http://www.ejournals.eu/ZM/Tom_1/1-2013/art/2708/	pl
dc.abstract.en	Media companies, in order to survive and develop on the market - need to be interested in creating positive relationships with recipients. In the period of digitalizing media - more and more diversification can be observed which may be important condition of success of media companies. However in the contrast to commercial broadcasters, public media shall do all the best and use all possible means (including new age marketing) in order to publish contents set in the mission of broadcasters. Presented in the article, studies have shown that the goodwill is created by a wide range of players in the chain of its value, and how important is the relationship between the supplier and customers, as this could result in customer loyalty to the brand - in this case, the regional public broadcaster. From the perspective of this publication are important research on public marketing assets of regional media and their use in the process of marketing communication.	pl
dc.subject.en	management	pl
dc.subject.en	public regional media	pl
dc.subject.en	marketing	pl
dc.subject.en	market	pl
dc.subject.en	mission	pl
dc.subject.en	digitization	pl
dc.description.volume	1	pl
dc.description.number	1	pl
dc.identifier.eissn	2354-0214	pl
dc.title.journal	Zarządzanie Mediami	pl
dc.language.container	pol	pl
dc.date.accession	2019-05-20	pl
dc.subtype	Article	pl
dc.rights.original	OTHER; otwarte czasopismo; ostateczna wersja wydawcy; w momencie opublikowania; 0	pl
dc.identifier.project	ROD UJ / OP	pl