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Media publiczne : państwo, społeczeństwo, rynek


Media publiczne : państwo, społeczeństwo, rynek

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dc.contributor.author Różycka, Magdalena [SAP14010758] pl
dc.date.accessioned 2019-05-20T09:53:52Z
dc.date.available 2019-05-20T09:53:52Z
dc.date.issued 2013 pl
dc.identifier.issn 2353-5938 pl
dc.identifier.uri https://ruj.uj.edu.pl/xmlui/handle/item/75227
dc.language pol pl
dc.rights Dozwolony użytek utworów chronionych *
dc.rights.uri http://ruj.uj.edu.pl/4dspace/License/copyright/licencja_copyright.pdf *
dc.title Media publiczne : państwo, społeczeństwo, rynek pl
dc.title.alternative Public regional media : a state, a society, the market pl
dc.type JournalArticle pl
dc.description.physical 11-32 pl
dc.description.additional Bibliogr. s. 30-32 pl
dc.identifier.weblink http://www.ejournals.eu/ZM/Tom_1/1-2013/art/2708/ pl
dc.abstract.en Media companies, in order to survive and develop on the market - need to be interested in creating positive relationships with recipients. In the period of digitalizing media - more and more diversification can be observed which may be important condition of success of media companies. However in the contrast to commercial broadcasters, public media shall do all the best and use all possible means (including new age marketing) in order to publish contents set in the mission of broadcasters. Presented in the article, studies have shown that the goodwill is created by a wide range of players in the chain of its value, and how important is the relationship between the supplier and customers, as this could result in customer loyalty to the brand - in this case, the regional public broadcaster. From the perspective of this publication are important research on public marketing assets of regional media and their use in the process of marketing communication. pl
dc.subject.en management pl
dc.subject.en public regional media pl
dc.subject.en marketing pl
dc.subject.en market pl
dc.subject.en mission pl
dc.subject.en digitization pl
dc.description.volume 1 pl
dc.description.number 1 pl
dc.identifier.eissn 2354-0214 pl
dc.title.journal Zarządzanie Mediami pl
dc.language.container pol pl
dc.date.accession 2019-05-20 pl
dc.subtype Article pl
dc.rights.original OTHER; otwarte czasopismo; ostateczna wersja wydawcy; w momencie opublikowania; 0 pl
dc.identifier.project ROD UJ / OP pl

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