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"Każde Pana słowo w komentarzu jest niczym poezja" : odpowiedzi właścicieli hoteli na recenzje klientów publikowane na portalu TripAdvisor

"Każde Pana słowo w komentarzu jest niczym poezja" ...

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dc.contributor.author Tereszkiewicz, Anna [SAP11019088] pl
dc.date.accessioned 2019-03-29T13:59:49Z
dc.date.available 2019-03-29T13:59:49Z
dc.date.issued 2018 pl
dc.identifier.issn 1734-3801 pl
dc.identifier.uri https://ruj.uj.edu.pl/xmlui/handle/item/71868
dc.language pol pl
dc.rights Dodaję tylko opis bibliograficzny *
dc.rights.uri *
dc.title "Każde Pana słowo w komentarzu jest niczym poezja" : odpowiedzi właścicieli hoteli na recenzje klientów publikowane na portalu TripAdvisor pl
dc.title.alternative "Every word in your commentary sounds like poetry" : hotel managers' responses to customer reviews published on TripAdvisor pl
dc.type JournalArticle pl
dc.description.physical 11-30 pl
dc.description.additional Bibliogr. s. 29-30 pl
dc.identifier.weblink http://uwm.edu.pl/mkks/wp-content/uploads/MKKS_14_2_2018_01_Tereszkiewicz-A.pdf pl
dc.abstract.en This study is devoted to responses to hotel reviews published by customers on TripAdvisor. The form of the reaction to customers’ opinions is significant in the process of creating and maintaining a positive image of a hotel. The aim of the analysis was to investigate the basic genre properties of the responses, i.e. their structural and pragmatic features. The analysis covered responses to both positive and negative reviews. The study showed that the components of review responses comprise, among others, address forms, expressions of gratitude, apologies, explanations, promises to undertake corrective actions, acts of advice and recommendation, as well as acts undermining the negative opinion expressed by the client. The study discusses the stylistic shape of selected speech acts used in the responses as well. The analysis, conducted with reference to the results of previous studies in other cultural contexts, points to universal components of the genre and properties typical of Polish responses. pl
dc.subject.pl recenzje online pl
dc.subject.pl odpowiedź na recenzję pl
dc.subject.pl TripAdvisor pl
dc.subject.pl strategie komunikacyjne pl
dc.subject.en online reviews pl
dc.subject.en review response pl
dc.subject.en TripAdvisor pl
dc.subject.en communication strategies pl
dc.description.volume 14 pl
dc.description.number 2 pl
dc.identifier.eissn 2450-081X pl
dc.title.journal Media, Kultura, Komunikacja Społeczna pl
dc.language.container pol pl
dc.date.accession 2019-03-29 pl
dc.affiliation Wydział Filologiczny : Instytut Filologii Angielskiej pl
dc.subtype Article pl
dc.rights.original OTHER; otwarte czasopismo; ostateczna wersja wydawcy; w momencie opublikowania; 0 pl
dc.identifier.project ROD UJ / O pl
.pointsMNiSW [2018 B]: 8

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