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Are hybrid pictorial metaphors perceived more strongly than pictorial similes?

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Are hybrid pictorial metaphors perceived more strongly than pictorial similes?

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dc.contributor.author Ojha, Amitash pl
dc.contributor.author Gola, Elisabetta pl
dc.contributor.author Indurkhya, Bipin [SAP14011123] pl
dc.date.accessioned 2019-03-25T13:28:45Z
dc.date.available 2019-03-25T13:28:45Z
dc.date.issued 2018 pl
dc.identifier.issn 1092-6488 pl
dc.identifier.uri https://ruj.uj.edu.pl/xmlui/handle/item/71346
dc.language eng pl
dc.rights Udzielam licencji. Uznanie autorstwa - Użycie niekomercyjne - Bez utworów zależnych 4.0 Międzynarodowa *
dc.rights.uri http://creativecommons.org/licenses/by-nc-nd/4.0/pl/legalcode *
dc.title Are hybrid pictorial metaphors perceived more strongly than pictorial similes? pl
dc.type JournalArticle pl
dc.description.physical 253-266 pl
dc.description.additional Bibliogr. s. 265-266 pl
dc.abstract.en The present study examines the relationship between pictorial similes and hybrid pictorial metaphors. The results suggest that hybrid pictorial metaphors are perceived more strongly than pictorial similes when they are presented on their own and in corrective convention but not when they are verbalized. We argue that hybrid pictorial metaphors have transformational effects as the fusion of two concepts allow the reader to see one thing in terms of another. Juxtaposition in a pictorial simile merely suggests a search for similarity, which is not explicit. Results also showed that verbalized metaphor (X is Y) or the simile (X is like Y) forms are often used to convey a similar meaning and strength for pictorial simile and pictorial metaphor. However, in corrective scenarios participants are forced to reassess visual features: in this situation, pictorial metaphors are considered more strongly than pictorial similes even when they are verbalized. pl
dc.subject.en hybrid pictorial metaphors pl
dc.subject.en pictorial similes pl
dc.description.volume 33 pl
dc.description.number 4 pl
dc.description.publication 1,2 pl
dc.identifier.doi 10.1080/10926488.2018.1549837 pl
dc.identifier.eissn 1532-7868 pl
dc.title.journal Metaphor and Symbol pl
dc.language.container eng pl
dc.affiliation Wydział Filozoficzny : Instytut Filozofii pl
dc.subtype Article pl
dc.rights.original CC-BY-NC-ND; otwarte repozytorium; ostateczna wersja wydawcy; w momencie opublikowania; 0 pl
dc.identifier.project ROD UJ / OP pl
.pointsMNiSW [2018 A]: 30


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Udzielam licencji. Uznanie autorstwa - Użycie niekomercyjne - Bez utworów zależnych 4.0 Międzynarodowa Except where otherwise noted, this item's license is described as Udzielam licencji. Uznanie autorstwa - Użycie niekomercyjne - Bez utworów zależnych 4.0 Międzynarodowa