This paper discusses how biases and heuristics, e.g. the anchoring effect, affect consumer choices on the energy market. The first part is devoted to analysing the Dyson judgment of the Court of Justice of the European Union, which concerned the EU vacuum cleaner energy label. It is submitted that the Dyson case provides a powerful illustration of how consumers’ choices can be affected by anchoring effect. The paper’s second part discusses, at a more abstract and theoretical level, in what manner biases and heuristics affect consumer choices. In particular, the paper analyses several strategies of categorisation, which are discernible in consumer decision-making.
keywords in English:
biases and heuristics, consumer protection, decision-making, categorisation
number of pulisher's sheets:
1,5
conference:
Energy Law and Economics - 6th Law and Economics Conference; 2017-04-07; 2017-04-08; Lucerna; Szwajcaria; indeksowana w Web of Science; ; ;
affiliation:
Wydział Prawa i Administracji : Katedra Prawa Cywilnego