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Pozacenowe czynniki konkurencyjności sieci handlowych na podstawie oceny ich pracowników
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Except where otherwise noted, this item's license is described as Udzielam licencji. Uznanie autorstwa - Na tych samych warunkach 3.0 Polska
Pozacenowe czynniki konkurencyjności sieci handlowych na podstawie oceny ich pracowników
Bibliographic description
| title: | Pozacenowe czynniki konkurencyjności sieci handlowych na podstawie oceny ich pracowników |
| alternative title: |
Non-price factors of the competitiveness of trade networks on the basis of evaluation of their employees |
| author: | Kuźniarska Aneta 
|
| journal title: | Przedsiębiorczość i Zarządzanie |
| title of volume: | Współczesny marketing i zarządzanie : problemy, wyzwania, szanse i perspektywy |
| volume: | 19 |
| issue: | 9, cz. 3 |
| date of publication : | 2018 |
| pages: | 221-236 |
| ISSN: |
1733-2486 |
| eISSN: |
2543-8190 |
| URL: | |
| date accessed: |
2019-01-31 |
| notes: | Bibliogr. s. 234-236 |
| language: | Polish |
| journal language: | Polish |
| abstract in English: | Attributes shaping the value of a trade network, such as: price level, location, quality of goods and services offered, and customer service level are factors that have an impact on building its competitive advantage. The available thematic publications most often include attempts to assess these factors from the customers’ point of view, which is in line with the business model based on value for the client. The purpose of this article is to present the assessment of selected factors of competitiveness of trade enterprises in the conditions of hyper-competition occurring in this industry, with the ignore the price as a factor of competitiveness. The intentional material for this study was collected on the basis of research conducted among employees of retail chains employed in the positions of specialists and directors, as well as among the managers. The supplement is the analysis of the thematic literature in the first part of the article referring to the factors of competitiveness in the trade sector. |
| keywords in English: | competitiveness, competitive advantage, resources, retail trade |
| number of pulisher's sheets: | 0,7 |
| affiliation: | Wydział Zarządzania i Komunikacji Społecznej : Instytut Ekonomii, Finansów i Zarządzania |
| type: | journal article |
| subtype: | academic paper |
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Except where otherwise noted, this item's license is described as Udzielam licencji. Uznanie autorstwa - Na tych samych warunkach 3.0 Polska
Projekt „Repozytorium otwartego dostępu do dorobku naukowego i dydaktycznego UJ” współfinansowany w ramach poddziałania 2.3.1 „Cyfrowe udostępnianie zasobów nauki” Programu Operacyjnego Polska Cyfrowa z Europejskiego Funduszu Rozwoju Regionalnego i budżetu państwa na podstawie umowy o dofinansowanie nr POPC.02.03.01-00-0030/17-00
