Strategie mediów wobec baniek informacyjnych

doi:10.4467/23540214ZM.18.004.9026

Strategie mediów wobec baniek informacyjnych

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Strategie mediów wobec baniek informacyjnych

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dc.contributor.author	Szpyt-Wiktorowska, Joanna [USOS15387]	pl
dc.date.accessioned	2019-01-24T11:01:15Z
dc.date.available	2019-01-24T11:01:15Z
dc.date.issued	2018	pl
dc.identifier.issn	2353-5938	pl
dc.identifier.uri	https://ruj.uj.edu.pl/xmlui/handle/item/66739
dc.language	pol	pl
dc.rights	Udzielam licencji. Uznanie autorstwa 3.0 Polska	*
dc.rights.uri	http://creativecommons.org/licenses/by/3.0/pl/legalcode	*
dc.title	Strategie mediów wobec baniek informacyjnych	pl
dc.title.alternative	Media strategic against filter bubble phenomenon	pl
dc.type	JournalArticle	pl
dc.description.physical	41-50	pl
dc.identifier.weblink	http://www.ejournals.eu/ZM/2018/1-2018/art/12881/	pl
dc.abstract.en	Article contains reflections on limited possibilities that media companies have in reaching out to the users out of their natural readers group. Article bases on the conception of filter bubbles coined by Eli Pariser, that is describing the phenomenon of limiting access to information by algorithms automatically sorting the priorities of information on the basis of behavioral history of individual Internet user. Article presents results of analysis of media content available via Google search engine to the group of Internet users with various socio-political views. Following researching techniques were used in the research: poll; qualitative data analysis; literature analysis. Research results made it possible to describe limitations that media managers are facing with increasing the reach of their media websites. Article presents the way that filter bubbles are affecting not only the public debate limitations but as well methods used to manage media companies with special emphasis on marketing activities of specific media organizations.	pl
dc.subject.en	Internet,	pl
dc.subject.en	media	pl
dc.subject.en	algorithms	pl
dc.subject.en	filter bubble	pl
dc.subject.en	search engine	pl
dc.description.volume	6	pl
dc.description.number	1	pl
dc.identifier.doi	10.4467/23540214ZM.18.004.9026	pl
dc.identifier.eissn	2354-0214	pl
dc.title.journal	Zarządzanie Mediami	pl
dc.language.container	pol	pl
dc.affiliation	Wydział Zarządzania i Komunikacji Społecznej	pl
dc.subtype	Article	pl
dc.rights.original	OTHER; otwarte czasopismo; ostateczna wersja wydawcy; w momencie opublikowania; 0	pl
dc.identifier.project	ROD UJ / OP	pl
.pointsMNiSW	[2018 B]: 6