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Strategie mediów wobec baniek informacyjnych

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Strategie mediów wobec baniek informacyjnych

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dc.contributor.author Szpyt-Wiktorowska, Joanna [USOS15387] pl
dc.date.accessioned 2019-01-24T11:01:15Z
dc.date.available 2019-01-24T11:01:15Z
dc.date.issued 2018 pl
dc.identifier.issn 2353-5938 pl
dc.identifier.uri https://ruj.uj.edu.pl/xmlui/handle/item/66739
dc.language pol pl
dc.rights Udzielam licencji. Uznanie autorstwa 3.0 Polska *
dc.rights.uri http://creativecommons.org/licenses/by/3.0/pl/legalcode *
dc.title Strategie mediów wobec baniek informacyjnych pl
dc.title.alternative Media strategic against filter bubble phenomenon pl
dc.type JournalArticle pl
dc.description.physical 41-50 pl
dc.identifier.weblink http://www.ejournals.eu/ZM/2018/1-2018/art/12881/ pl
dc.abstract.en Article contains reflections on limited possibilities that media companies have in reaching out to the users out of their natural readers group. Article bases on the conception of filter bubbles coined by Eli Pariser, that is describing the phenomenon of limiting access to information by algorithms automatically sorting the priorities of information on the basis of behavioral history of individual Internet user. Article presents results of analysis of media content available via Google search engine to the group of Internet users with various socio-political views. Following researching techniques were used in the research: poll; qualitative data analysis; literature analysis. Research results made it possible to describe limitations that media managers are facing with increasing the reach of their media websites. Article presents the way that filter bubbles are affecting not only the public debate limitations but as well methods used to manage media companies with special emphasis on marketing activities of specific media organizations. pl
dc.subject.en Internet, pl
dc.subject.en media pl
dc.subject.en algorithms pl
dc.subject.en filter bubble pl
dc.subject.en search engine pl
dc.description.volume 6 pl
dc.description.number 1 pl
dc.identifier.doi 10.4467/23540214ZM.18.004.9026 pl
dc.identifier.eissn 2354-0214 pl
dc.title.journal Zarządzanie Mediami pl
dc.language.container pol pl
dc.affiliation Wydział Zarządzania i Komunikacji Społecznej pl
dc.subtype Article pl
dc.rights.original OTHER; otwarte czasopismo; ostateczna wersja wydawcy; w momencie opublikowania; 0 pl
dc.identifier.project ROD UJ / OP pl
.pointsMNiSW [2018 B]: 6


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Udzielam licencji. Uznanie autorstwa 3.0 Polska Except where otherwise noted, this item's license is described as Udzielam licencji. Uznanie autorstwa 3.0 Polska