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Promotional dilemmas of a tourism product of environmentally valuable areas

Promotional dilemmas of a tourism product of ...

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dc.contributor.author Panasiuk, Aleksander [SAP14031966] pl
dc.date.accessioned 2018-11-23T15:58:40Z
dc.date.available 2018-11-23T15:58:40Z
dc.date.issued 2018 pl
dc.identifier.issn 0867-8898 pl
dc.identifier.uri https://ruj.uj.edu.pl/xmlui/handle/item/61464
dc.language eng pl
dc.rights Udzielam licencji. Uznanie autorstwa - Na tych samych warunkach 4.0 Międzynarodowa *
dc.rights.uri http://creativecommons.org/licenses/by-sa/4.0/pl/legalcode *
dc.title Promotional dilemmas of a tourism product of environmentally valuable areas pl
dc.type JournalArticle pl
dc.description.physical 18-29 pl
dc.identifier.weblink http://www.ekonomiaisrodowisko.pl/uploads/EiŚ%2064/02-panasiuk.pdf pl
dc.abstract.en The study involves the issues of promotional activities undertaken in terms of supporting a tourism product of environmentally valuable areas. It includes the theoretical aspects of promoting a tourism product and the structure of a tourism product of environmentally valuable areas. There is also a discussion on typical forms of tourism movement in environmentally valuable areas. The most significant part of the work includes issues concerning the promotion of a tourism product of an environmentally valuable area and an indication of their limits. The objective of the study is to consider dilemmas pertaining to promotional activities undertaken to give marketing support to a tourism product of an environmentally valuable area, especially in terms of its range and intensity. pl
dc.subject.en promotion pl
dc.subject.en tourism economy pl
dc.subject.en tourism marketing pl
dc.subject.en tourism product pl
dc.subject.en environmentally valuable area pl
dc.description.number 1 (64) pl
dc.description.publication 0,8 pl
dc.identifier.eissn 2300-6420 pl
dc.title.journal Ekonomia i Środowisko pl
dc.language.container eng pl
dc.date.accession 2018-10-17 pl
dc.affiliation Wydział Zarządzania i Komunikacji Społecznej : Instytut Przedsiębiorczości pl
dc.subtype Article pl
dc.rights.original CC-BY-SA; otwarte czasopismo; ostateczna wersja wydawcy; w momencie opublikowania; 0 pl
dc.identifier.project ROD UJ / OP pl
.pointsMNiSW [2018 B]: 12


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Udzielam licencji. Uznanie autorstwa - Na tych samych warunkach 4.0 Międzynarodowa Except where otherwise noted, this item's license is described as Udzielam licencji. Uznanie autorstwa - Na tych samych warunkach 4.0 Międzynarodowa