Promotional dilemmas of a tourism product of environmentally valuable areas

Bibliographic description

punktacja MEiN [2018 B]: 12

title:	Promotional dilemmas of a tourism product of environmentally valuable areas
author:	Panasiuk Aleksander
journal title:	Ekonomia i Środowisko
issue:	1 (64)
date of publication :	2018
pages:	18-29
ISSN:	0867-8898
eISSN:	2300-6420
URL:	http://yadda.icm.edu.pl/yadda/element/bwmeta1.element.baztech-9140f44e-14a5-46ac-8c2d-711980ba6e30
date accessed:	2018-10-17
language:	English
journal language:	English
abstract in English:	The study involves the issues of promotional activities undertaken in terms of supporting a tourism product of environmentally valuable areas. It includes the theoretical aspects of promoting a tourism product and the structure of a tourism product of environmentally valuable areas. There is also a discussion on typical forms of tourism movement in environmentally valuable areas. The most significant part of the work includes issues concerning the promotion of a tourism product of an environmentally valuable area and an indication of their limits. The objective of the study is to consider dilemmas pertaining to promotional activities undertaken to give marketing support to a tourism product of an environmentally valuable area, especially in terms of its range and intensity.
keywords in English:	promotion, tourism economy, tourism marketing, tourism product, environmentally valuable area
number of pulisher's sheets:	0,8
affiliation:	Wydział Zarządzania i Komunikacji Społecznej : Instytut Przedsiębiorczości
type:	journal article
subtype:	academic paper