The study is focusing on the improvement in the visibility of enterprises in the Internet. The main aim of the dissertation is to create: multicriteria system of the positioning of information in the Internet for the purposes of organization. The study presents a new approach to optimize the management for search engines. Search engine optimization (SEO) is the process of promoting ethics of the organization in search engines, so that they are as high as on the lists of search. Many companies today have a similar problem, that their sites are not displayed on the first positions in search results for the query keywords. If the site administrators do not follow the rules of search engine optimization, then their company is invisible to the Internet users. If you want your company to survive it has to be high in the search results, then the organization receives traffic from new customers coming from search engines. To manage the process of positioning information on the Internet, the method of Analytical Hierarchy Process (AHP) has been used. This is one of the methods of multicriteria decision making, developed by prof. Thomas L. Saaty from the University of Pittsburgh. For the last three years I have studied the principles of the positioning of sites and different variables affecting the process, to identify them. Then I chose the 20 most important (key) factors (so-called SEO factors) responsible for the effectiveness of the process of positioning the company's website on the Web. I then asked for feedback 80 experts from the best Polish companies in the industry of Internet marketing.The experts have completed 400 surveys and have identified a hierarchy for all the 20 factors of influence. The data were analyzed using the method of analytical hierarchy process. Thanks to the verbal feedback provided by decision makers in the verbal scale were presented in a numerical scale. In the final stage of the study the benefits and costs of implementation of all 20 factors in the SEO business were compared. The results are presented in graphical and numerical form. Factors of influence were divided into four groups: - Link Factors, - Factors Information, - Technical factors, - Organizational factors. In the summary of scientific work, it was found that the most important for optimizing sites for search engines are: gaining valuable links, proper selection of keywords for your website. Links mustn't be bought. Links should be achieved through partnership. Keywords should be selected according to the type of your business. In this research work the Internet is presented as a global economy where the only product is information. Keyword is treated as a single unit of information. The validity of each keyword was determined using a method of input-output matrix. In this way the price of keywords for internet marketing has been determined. With the results of scientific research managers will be able to build effectively their business and gain competitive advantage in the network. They will receive the knowledge of how to design and create useful web sites of their organizations.