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Multicultural management in an enterprise

Multicultural management in an enterprise

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dc.contributor.author Batorski, Jarema [SAP11018775] pl
dc.contributor.author Żarów, Aneta pl
dc.contributor.editor Volkov, Û. G. pl
dc.contributor.editor Krivopuskov, V. V. pl
dc.contributor.editor Gomcân, A. D. pl
dc.date.accessioned 2015-04-17T05:50:43Z
dc.date.available 2015-04-17T05:50:43Z
dc.date.issued 2013 pl
dc.identifier.isbn 978-99930-1-160-6 pl
dc.identifier.uri http://ruj.uj.edu.pl/xmlui/handle/item/5171
dc.language eng pl
dc.rights Dodaję tylko opis bibliograficzny *
dc.title Multicultural management in an enterprise pl
dc.type BookSection pl
dc.pubinfo Erevan : Amaras pl
dc.description.physical 531-534 pl
dc.abstract.en The main goal of the paper is to portray the importance of the respect of the cultures of foreign countries and cultural differences management. The key to success in the foreign market are: knowledge of the culture of the country which the organization enters, glocalization, which means adjustment to the requirements of the local market and customer preferences, as well as getting rid of ethnocentric attitudes and building a strong board of local managers who are familiar with local market and are able to meet its needs. pl
dc.subject.en culture pl
dc.subject.en cultural differences pl
dc.subject.en multicultural management pl
dc.description.publication 0,2 pl
dc.description.conftype international pl
dc.title.container Евразийские исследования : актуальные проблемы и перспективы развития : научное издание = Evrazijskie issledovaniâ : aktualʹnye problemy i perspektivy razvitiâ : naučnoe izdanie pl
dc.language.container rus pl
dc.affiliation Wydział Zarządzania i Komunikacji Społecznej : Katedra Zarządzania w Turystyce pl
dc.subtype ConferenceProceedings pl
dc.conference Evrazijskij soûz Rossii : fobii i vozmožnosti dlâ stran Ûžnogo Kavkaza; 2013-03-06; 2013-06-08; Erywań; Armenia; ; ; ; pl
dc.rights.original bez licencji pl

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