Multicultural management in an enterprise

Bibliographic description

title:	Multicultural management in an enterprise
author:	Batorski Jarema , Żarów Aneta
editor:	Volkov Û. G., Krivopuskov V. V., Gomcân A. D.
book title:	Евразийские исследования : актуальные проблемы и перспективы развития : научное издание = Evrazijskie issledovaniâ : aktualʹnye problemy i perspektivy razvitiâ : naučnoe izdanie
date of publication :	2013
place of publication : name of publisher:	Erevan : Amaras
pages:	531-534
ISBN:	978-99930-1-160-6
language:	English
book language:	Russian
abstract in English:	The main goal of the paper is to portray the importance of the respect of the cultures of foreign countries and cultural differences management. The key to success in the foreign market are: knowledge of the culture of the country which the organization enters, glocalization, which means adjustment to the requirements of the local market and customer preferences, as well as getting rid of ethnocentric attitudes and building a strong board of local managers who are familiar with local market and are able to meet its needs.
keywords in English:	culture, cultural differences, multicultural management
number of pulisher's sheets:	0,2
conference:	Evrazijskij soûz Rossii : fobii i vozmožnosti dlâ stran Ûžnogo Kavkaza; 2013-03-06; 2013-06-08; Erywań; Armenia; ; ; ;
affiliation:	Wydział Zarządzania i Komunikacji Społecznej : Katedra Zarządzania w Turystyce
type:	chapter
subtype:	conference proceedings

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