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Bibliographic description

punktacja MEiN [2016 B]: 13 

title:	Plakat jako przykład multimodalnego amalgamatu
alternative title:	Poster as an example of a multimodal amalgam (conceptual blend)
author:	Winiarska Justyna
journal title:	LingVaria
volume:	11
issue:	2 (22)
date of publication :	2016
pages:	43-55
ISSN:	1896-2122
eISSN:	2392-1226
DOI:	10.12797.LV.11.2016.22.03
URL:	http://www.akademicka.pl/ebooks/free/09b5bcaa602d7762595b5e0fa87c5a43.pdf
date accessed:	2016-12-27
notes:	Streszcz. po ang., bibliogr.
language:	Polish
journal language:	Polish
abstract in English:	The author analyses two posters used in two social campaigns. Posters are unique in their usage as means of communication because they aim to provide information quickly and in an eye-catching way. As a result, their authors often use conceptual blending and integration to create persuasive communication. In the article, the author treats posters as complex blends, she finds input spaces, indicates relations between their elements, and tries to discover generic spaces on different levels of specificity. This methodology enables her to show how a complex verbal and visual statement can be coherently understood by the viewer.
keywords in Polish:	amalgamaty, integracja pojęciowa, komunikat multimodalny
keywords in English:	amalgams (conceptual blending), conceptual integration, multimodal communicate
number of pulisher's sheets:	1,01
affiliation:	Wydział Polonistyki : Katedra Teorii Komunikacji
type:	journal article
subtype:	academic paper

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• Nauki humanistyczne
  
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