The issues of fictionality have played an important role in 20th and 21st-century analytic philosophy to the extent that we can talk about the philosophy of fiction in its own right. Although the primary focus of fiction has always resided in literary creation, we have every right to believe that fictional worlds are not limited to verbal artworks but can also be realized in the representational visual arts, not to mention the multimodal theatrical and filmic genres. The article brings together three methodological threads: 1) metaphysical ponderings on the nature of fictions, 2) semiotic considerations on the creativity in verbal and non-verbal texts that constantly enlarge our semiosphere, and 3) the game theory as applied to verbal artworks with a possible projection onto works produced in different media.