The aim of this article is to present the development of a sanctuary and pilgrimage movement in the context of identity-building, on the example of the Marian Shrine in Licheń Stary. The paper contains a detailed discussion of the structure of the sacred area of the sanctuary, taking into account elements of symbolic and patriotic nature. It also presents data on the size of pilgrimage movement to the shrine in the years 2000–2012. The study object is the Marian Shrine in Licheń Stary, located in Konin Poviat, in the Wielkopolskie Province. It constitutes one of the most important pilgrimage centres of the Roman Catholic Church in Poland. The presented analysis and reconstruction of the sanctuary’s sacred area was based on the cartographic materials from GODGik sources, including Geoportal resources and collections of the sanctuary. Statistical data on the number of pilgrims in the years 2000 2012, as well as other data, come from the sources of the sanctuary’s Pilgrim Service Centre. These materials were supplemented with information on the spatial and functional structure of the sanctuary, and areas of pilgrims’ activity collected during the field inventory in 2014 and 2015.