Modelling influence propagation in social networks

Bibliographic description

punktacja MEiN [2015 B]: 11

title:	Modelling influence propagation in social networks
author:	Szczepanek Anna
journal title:	Schedae Informaticae
volume:	24
date of publication :	2015
pages:	93-101
ISSN:	1732-3916
eISSN:	2083-8476
DOI:	10.4467/20838476SI.15.009.3031
URL:	http://www.ejournals.eu/Schedae-Informaticae/2015/Volume-24/art/7013/
date accessed:	2016-06-16
language:	English
journal language:	English
abstract in English:	This paper presents a formalised description of the models of in uence propagation in social networks introduced in the classic paper of Kempe et al. The formal framework that we propose clarifies the structure of the most popular propagation models and helps rigorously re-establish the essential results concerning the problem of in uence maximisation. We also introduce new models of propagation and show how they fit into the general picture. In particular, we focus on models that capture either positive or negative e ects of resisting in uence on individual's future resistance.
keywords in English:	social networks, in uence propagation, in uence maximisation, viral marketing
affiliation:	Wydział Matematyki i Informatyki
type:	journal article
subtype:	academic paper