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Children as recipients of marketing communication on the Internet

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Children as recipients of marketing communication on the Internet

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dc.contributor.author Budzanowska-Drzewiecka, Małgorzata [SAP11020006] pl
dc.date.accessioned 2016-05-16T07:50:55Z
dc.date.available 2016-05-16T07:50:55Z
dc.date.issued 2015 pl
dc.identifier.uri http://ruj.uj.edu.pl/xmlui/handle/item/25979
dc.language eng pl
dc.rights Dozwolony użytek utworów chronionych *
dc.rights.uri http://ruj.uj.edu.pl/4dspace/License/copyright/licencja_copyright.pdf *
dc.title Children as recipients of marketing communication on the Internet pl
dc.type JournalArticle pl
dc.description.physical 253-273 pl
dc.description.additional Bibliogr. s. 270-273 pl
dc.identifier.weblink http://www.ejournals.eu/jjm/Tom-1-%282015%29/Numer-4/art/6771/ pl
dc.abstract.en Due to the ease of access to the Internet, children more often become the recipients of the content placed therein. They are a specific group of Internet users due to their development conditions, which in contact with persuasive content, often not directly addressed to them, raises doubt. The importance of development conditions was often analysed in relation to the understanding and the child’s response to the content placed in traditional media. The development of the advertising market makes it necessary to update knowledge in this area. The study is an attempt to systematize the issues raised in the literature regarding the reception of online marketing communication by children (under 12 years of age). The literature review helped to identify the basic principles of construction of selected communication activities (e.g. websites dedicated to children), including competence development of children. Moreover, the attention was paid to the problems that may occur in the reception of persuasive messages on the Internet by children, including in the context of the model of knowledge about persuasion. pl
dc.subject.en advertising literacy pl
dc.subject.en children pl
dc.subject.en marketing communication pl
dc.subject.en marketing addressed to children pl
dc.subject.en online marketing pl
dc.subject.en persuasive knowledge pl
dc.subject.en website design pl
dc.description.volume 1 pl
dc.description.number 4 pl
dc.description.publication 1,3 pl
dc.identifier.doi 10.4467/2450114XJJM.15.018.4827 pl
dc.identifier.eissn 2450-114X pl
dc.title.journal Jagiellonian Journal of Management pl
dc.language.container eng pl
dc.date.accession 2016-05-16 pl
dc.affiliation Wydział Zarządzania i Komunikacji Społecznej : Instytut Ekonomii, Finansów i Zarządzania pl
dc.subtype Article pl
dc.rights.original OTHER; otwarte czasopismo; ostateczna wersja wydawcy; w momencie opublikowania; 0; pl
dc.identifier.project ROD UJ / P pl


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